Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
MTN Group Limited Communications 16390 $10.5B South Africa Microsoft Microsoft Azure Cloud Services Application Hosting and Computing Services 2014 n/a
MTN Group Limited Communications 16390 $10.5B South Africa Mimecast Mimecast Email Security Secure Email Gateways (SEGs) 2015 n/a
Communications 16390 $10.5B South Africa Hotjar Hotjar Customer Experience 2020 n/a
Communications 16390 $10.5B South Africa Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2020 n/a
Communications 16390 $10.5B South Africa Doxim Doxim Striata Digital Customer Communication Customer Engagement 2021 n/a
Communications 16390 $10.5B South Africa IBM IBM Emptoris Supplier Lifecycle Management Supplier Relationship Management 2012 n/a
Communications 16390 $10.5B South Africa Atlassian Atlassian Jira Service Desk IT Service Management 2017 n/a
Communications 16390 $10.5B South Africa Zendesk Zendesk Service Customer Support 2018 n/a
Communications 16390 $10.5B South Africa Oracle Oracle Cloud ERP ERP Financial 2020 n/a
Communications 16390 $10.5B South Africa Criteo Criteo Commerce Media Platform Digital Advertising Platform 2023 n/a
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