Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Charter Communications Communications 94500 $55.1B United States Liveramp LiveRamp Platform Data Management Platform 2019 n/a
Charter Communications Communications 94500 $55.1B United States Decibel Decibel Insight Customer Experience 2013 n/a
Communications 94500 $55.1B United States Lotame Lotame DMP Data Management Platform 2014 n/a
Communications 94500 $55.1B United States Acoustic Acoustic Campaign (formerly Campaign Automation) Marketing Automation 2017 n/a
Communications 94500 $55.1B United States Microsoft Xandr Invest (ex AppNexus DSP) Digital Advertising Platform 2015 n/a
Communications 94500 $55.1B United States Adobe Systems Adobe Marketo Marketing Automation 2017 n/a
Communications 94500 $55.1B United States Avaya Avaya Call Management System Call Center 2015 n/a
Communications 94500 $55.1B United States Oracle Oracle Marketing Cloud (Eloqua) Marketing Automation 2017 n/a
Communications 94500 $55.1B United States Oracle Oracle Siebel CRM 2017 n/a
Communications 94500 $55.1B United States Salesforce Salesforce Marketing Cloud Marketing Automation 2018 n/a
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