Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Cognizant | Professional Services | 349800 | $19.7B | United States | ION Investment Group | Reval Cloud Platform | Treasury Management | 2015 | n/a | In 2015 Cognizant selected and deployed ION Investment Group’s Reval Cloud Platform as its new Treasury Management application, replacing a legacy treasury system. The implementation was led internally (internal implementation manager for Reval TMS) and targeted enterprise treasury operations rather than a single-site pilot. The Reval deployment was configured to support daily cash positioning for nine countries covering 53 bank accounts in multiple currencies, daily cash reconciliation across eight countries, and cash forecasting for those positions. Functional scope included processing complete monthly intercompany (IC) settlements for all business units and one‑off funding, bank relationship management and onboarding, and lifecycle management for opening/closing/maintaining multinational accounts and services; the configuration also addressed FBAR reporting needs. Operational ownership sits with treasury roles (Treasury Analyst & Cash Manager) and the implementation reflects a multi‑country, multi‑currency treasury consolidation on the Reval Cloud Platform. | |
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Cognizant | Professional Services | 349800 | $19.7B | United States | 6sense | 6sense ABM/ABX platform | Account Based Marketing | 2020 | n/a | In 2020, Cognizant implemented the 6sense ABM/ABX platform for Account Based Marketing to strengthen targeted account engagement and demand generation. The engagement occurred as 6sense expanded its platform capabilities and customer base during the year, with Cognizant cited as a new customer in 2020. Cognizant’s deployment focused on core Account Based Marketing capabilities typical of the category, including account identification and prioritization, intent signal processing, model-driven account scoring, campaign orchestration, and engagement analytics. The 6sense ABM/ABX platform was configured to support multi-stage account journeys, enabling marketing teams to operationalize account-level segmentation and activation workflows. Operational scope concentrated on marketing and demand generation functions with an explicit aim to improve sales and marketing alignment for targeted enterprise accounts. Governance practices were adapted to include target account naming conventions, campaign orchestration rules, measurement standards for account engagement, and cross-functional workflows to coordinate outreach and follow up. The implementation signal is primarily adoption oriented, reflecting Cognizant’s move to the 6sense ABM/ABX platform as part of the vendor’s broader growth in 2020. The narrative centers on system architecture and functional modules implemented to enable Account Based Marketing capabilities within Cognizant’s marketing organization. | |
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Professional Services | 349800 | $19.7B | United States | ServiceNow | ServiceNow ITSM | IT Service Management | 2021 | n/a |
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Professional Services | 349800 | $19.7B | United States | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2019 | n/a |
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Professional Services | 349800 | $19.7B | United States | The Trade Desk | The Trade Desk | Digital Advertising Platform | 2013 | n/a |
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Professional Services | 349800 | $19.7B | United States | Adobe Systems | Adobe Audience Manager | Data Management Platform | 2020 | n/a |
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Professional Services | 349800 | $19.7B | United States | Akamai | Akamai CDN | Content Delivery Network | 2014 | n/a |
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Professional Services | 349800 | $19.7B | United States | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2016 | n/a |
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Professional Services | 349800 | $19.7B | United States | Microsoft | Microsoft 365 | Collaboration | 2015 | n/a |
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Professional Services | 349800 | $19.7B | United States | Adobe Systems | Adobe Experience Manager | Digital Asset Management | 2017 | n/a |
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