Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Leisure and Hospitality
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Iberostar Group | Leisure and Hospitality | 34000 | $2.6B | Spain | SAP | SAP Ariba | Procurement | 2017 | n/a | ||
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Iberostar Group | Leisure and Hospitality | 34000 | $2.6B | Spain | Oaky | Oaky | Hospitality ERP | 2023 | n/a | In 2023, Iberostar Group implemented Oaky as a pre stay upsell solution within its Hospitality ERP stack. The initial pilot began at the end of 2023 and the program was rolled out to 51 hotels worldwide across Europe and the Americas, targeting revenue management and guest experience teams to automate and scale ancillary sales across the portfolio. Oaky was configured to manage pre arrival upsell campaigns, automated email workflows and personalized ancillary offers tied to reservations, aligning with revenue management processes and guest communications. Operational scope combined central configuration with property level offer execution across 51 hotels, enabling localized pricing and timing while maintaining centralized campaign templates. Governance emphasized revenue management oversight and guest experience coordination with a phased rollout after the pilot to standardize offer templates and campaign cadence. Outcomes reported for January to September 2024 include approximately 88% email open rates and conversion rates up to 8%, with strong ROI cited at several properties. | |
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Leisure and Hospitality | 34000 | $2.6B | Spain | UpMail | UpMail Platform | Marketing Automation | 2018 | n/a |
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Leisure and Hospitality | 6340 | $2.6B | United States | Dropbox | Dropbox Business | Enterprise Content Management | 2022 | n/a |
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Leisure and Hospitality | 6340 | $2.6B | United States | Microsoft | Microsoft 365 | Collaboration | 2018 | n/a |
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Leisure and Hospitality | 6340 | $2.6B | United States | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2021 | n/a |
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Leisure and Hospitality | 6340 | $2.6B | United States | Adobe Systems | Adobe Experience Cloud | Customer Experience | 2018 | n/a |
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Leisure and Hospitality | 6340 | $2.6B | United States | Adobe Systems | Adobe Marketo | Marketing Automation | 2022 | n/a |
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Leisure and Hospitality | 6340 | $2.6B | United States | Atlassian | Atlassian Jira Service Desk | IT Service Management | 2021 | n/a |
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Leisure and Hospitality | 6340 | $2.6B | United States | Salesforce | Salesforce Pardot | Marketing Automation | 2022 | n/a |
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