Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Avantis Team Technologies Ltd | Professional Services | 150 | $29M | Israel | Anodot | Anodot Deep 360 Monitoring | Analytics and BI | 2019 | n/a | In 2019, Avantis Team Technologies Ltd deployed Anodot Deep 360 Monitoring, an Autonomous Business Monitoring application, to centralize KPI surveillance across its adtech product portfolio. Avantis is an adtech company focused on publisher monetization, and the firm measures its added value through data capabilities and internal tools that deliver critical information to business partners. The Anodot Deep 360 Monitoring implementation emphasized anomaly detection, automated alerting, KPI dashboards, and targeted fraud monitoring capabilities typical of Autonomous Business Monitoring. Avantis configured detection rules and probabilistic models to track revenue related KPIs and publisher performance indicators, and instrumented dashboards for operational teams to surface anomalies and trigger rapid operational action. Anodot Deep 360 Monitoring ingested KPI streams from Avantis data sources and internal tools to provide a unified monitoring layer across product, revenue operations, and partner reporting workflows. The deployment extended into finance and revenue operations workflows, enabling the VP of Revenue Operations and the CFO to access shared KPI views that cross previously siloed data sets. Avantis CFO Or Boiman and VP of Revenue Operations Liron Levy report that Anodot is breaking down silos and delivering a more holistic understanding of KPIs, enabling teams to find anomalies faster than before. The company credits the Anodot Deep 360 Monitoring deployment with materially improving real time detection and strengthening fraud prevention and monitoring, outcomes that translated into faster operational responses and improved publisher KPIs. | |
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Penske Media Corporation (PMC) | Media | 1000 | $100M | United States | Anodot | Anodot Deep 360 Monitoring | Analytics and BI | 2019 | n/a | In 2019, Penske Media Corporation implemented Anodot Deep 360 Monitoring to instrument Google Analytics event streams as part of an Autonomous Business Monitoring initiative, with an initial focus on advertising metrics such as impressions and click through rates. The deployment targeted PMC publications and their web properties, enabling continuous monitoring of traffic and engagement signals across desktop and mobile pages. Anodot Deep 360 Monitoring was configured to learn normal behavior for each tracked metric, incorporating seasonality and recurring patterns, and to generate automated anomaly alerts when metrics deviated from expected baselines. Functional capabilities implemented included time series anomaly detection, automated alerting on impressions and click through rates, and cross-metric correlation that linked behavioral anomalies to potential root causes. Integrations explicitly included Google Analytics as the primary data source, and the monitoring strategy was used to surface issues that could indicate downstream problems such as Demand Side Platform connection failures. The system also supported correlation between front end performance signals and recent code changes, which allowed teams to associate a spike in bounce rate with increased image sizes after a back end code push. Operational scope included editorial product pages and gallery pages on mobile, and the implementation impacted site reliability engineering, product engineering, ad operations, and revenue operations. PMC operationalized alert response workflows and rapidly rolled out code fixes once Anodot Deep 360 Monitoring flagged anomalies, and the company expanded monitoring to additional data streams after initial success. The immediate detection of the gallery page issue prevented a prolonged degradation in user experience and the associated negative effects on traffic and monetization. | |
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Manufacturing | 450 | $40M | United States | AnswerRocket | AnswerRocket Platform | Analytics and BI | 2019 | n/a |
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Consumer Packaged Goods | 11636 | $5.9B | United States | AnswerRocket | AnswerRocket Platform | Analytics and BI | 2019 | n/a |
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Insurance | 1900 | $2.6B | United States | Apixio | Apixio | Analytics and BI | 2019 | n/a |
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Manufacturing | 6778 | $1.2B | United States | Arbutus Software | Arbutus | Analytics and BI | 2019 | n/a |
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Retail | 14000 | $4.7B | United States | Arbutus Software | Arbutus | Analytics and BI | 2019 | n/a |
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Manufacturing | 3584 | $880M | Japan | Insightsoftware | Insightsoftware Hubble | Analytics and BI | 2019 | n/a |
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Government | 5000 | $430M | United Kingdom | Oracle | Oracle Analytics Cloud | Analytics and BI | 2019 | n/a |
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Insurance | 2000 | $1.5B | United States | ASG Technologies | ASG Data Intelligence | Analytics and BI | 2019 | n/a |
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