Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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OTE Group | Communications | 11000 | $3.8B | Greece | Mavenir | Mavenir Message Controller | PBX, VoiP and Phone Systems | 2024 | n/a | In 2024, OTE Group implemented Mavenir Message Controller as part of Mavenir's multi-country messaging contract covering Deutsche Telekom properties in Europe, with the deployment scoped to support messaging services in Greece. The engagement positions Mavenir Message Controller within OTE Group's messaging stack and is described as a primary messaging platform in the PBX, VoiP and Phone Systems category for operator-grade A2P, M2M and IoT messaging workflows. The implementation configures core messaging functional modules including MMSC, SMSC, IP Short Message Gateway IP-SM GW, and SMS firewall, together with the SMS Function SMSF to enable messaging over 5G networks. These consolidated modules are deployed to provide unified handling across 2G, 3G, 4G, IMS and 5G environments, reducing protocol fragmentation and simplifying message routing, delivery management, and spam and fraud prevention capabilities. Architecturally the solution is delivered as a fully containerised cloud native application capable of running on any cloud, and it is instrumented for automation through Continuous Integration and Continuous Deployment CI/CD tooling. The deployment emphasizes automated provisioning and operational management to accelerate deployments, upgrades, and scaling, while retaining operator control over network security and subscriber-facing rules. Operational coverage for OTE Group centers on messaging and network operations teams, affecting business functions such as network engineering, security, service delivery, and device provisioning for use cases like remote OTA activation. The vendor materials state the implementation increases agility and flexibility, lowers cost and energy consumption, and reduces time for deployment and scaling, while bundled spam and fraud prevention secures networks, subscribers and revenue. | |
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Slovak Telekom | Communications | 2535 | $866M | Slovakia | Mavenir | Mavenir Message Controller | PBX, VoiP and Phone Systems | 2024 | n/a | In 2024, Slovak Telekom deployed Mavenir Message Controller as its messaging platform within the PBX, VoiP and Phone Systems category. The implementation is part of a coordinated Mavenir rollout across Deutsche Telekom properties in Austria, Czech Republic, Greece, and Slovakia, and it targets operator messaging functions including Application to Person A2P, machine to machine M2M, and IoT messaging use cases. Mavenir Message Controller consolidates core messaging components in a single product, including MMSC, SMSC, IP Short Message Gateway IP-SM GW, SMS firewall, and the SMS Function SMSF to enable messaging over 5G networks. The deployment bundles Mavenir best in class spam and fraud prevention to secure networks, subscribers, and operator revenue. Architecturally the Mavenir Message Controller is delivered as a fully containerised cloud native solution designed to run on any cloud, leveraging CI/CD automation for deployments, upgrades, and scaling. Automated CI/CD driven preparation and operational management are used to reduce operational complexity and shorten time to deploy and upgrade messaging functions. Operational scope encompasses messaging and network operations within Slovak Telekom as part of the regional Deutsche Telekom footprint, impacting messaging operations, network security, and value added services. Governance emphasizes automated orchestration and standardized deployment workflows, while the consolidated multi generation 2G, 3G, 4G, IMS, and 5G configuration is intended to avoid unnecessary architectural complexity. | |
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Leisure and Hospitality | 7832 | $1.3B | Sweden | Oracle | Oracle Hospitality OPERA Sales and Event Management (OSEM) | Event Management | 2024 | n/a |
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Media | 2637 | $932M | Israel | Mavenir | Mavenir Cloud-Native IMS | PBX, VoiP and Phone Systems | 2024 | n/a |
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Aerospace and Defense | 13500 | $3.6B | United States | Microsoft | Microsoft Teams | Audio Video and Web Conferencing | 2024 | n/a |
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Education | 50 | $5M | Philippines | Microsoft | Microsoft 365 | Collaboration | 2024 | n/a |
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Leisure and Hospitality | 500 | $50M | United States | Microsoft | Microsoft 365 | Collaboration | 2024 | n/a |
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Leisure and Hospitality | 150 | $25M | United States | Google Workspace (Formerly Google G-Suite) | Collaboration | 2024 | n/a |
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Leisure and Hospitality | 90 | $9M | United States | Salesforce | Slack Connect | Collaboration | 2024 | n/a |
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Leisure and Hospitality | 500 | $70M | United States | Microsoft | Microsoft 365 | Collaboration | 2024 | n/a |
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