Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Non Profit
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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American Society of Pension Professionals and Actuaries | Non Profit | 100 | $25M | United States | Optimizely | Optimizely Data Platform | Customer Data Platform | 2024 | n/a | In 2024 American Society of Pension Professionals and Actuaries deployed Optimizely Data Platform, a Customer Data Platform, on their public website to centralize web-based member and prospect data capture. The implementation focuses on consolidating site events and form data into a single customer data layer for downstream segmentation and activation. Optimizely Data Platform was configured to create unified customer profiles through profile stitching and identity resolution, and to support audience segmentation and real-time event processing typical of Customer Data Platform capabilities. Configuration work emphasized web event ingestion, schema mapping to a canonical member profile, and rule-based segment definitions to enable targeted digital engagement workflows. The deployment is scoped to the website and supports marketing and membership operations, enabling membership teams and digital channels to consume unified profiles and segments. Governance was implemented through a centralized data model and segmentation rules, with phased rollout across site pages and forms to validate profile consistency and segmentation logic. This positions American Society of Pension Professionals and Actuaries Optimizely Data Platform Customer Data Platform to support marketing, membership operations, and digital engagement across their web channel. | |
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American Society of Pension Professionals and Actuaries | Non Profit | 100 | $25M | United States | Twilio | Twilio Sendgrid | Transactional Email | 2024 | n/a | ||
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Non Profit | 100 | $25M | United States | Optimizely | Optimizely Recommendations | Personalization and Product Recommendations | 2024 | n/a |
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Non Profit | 100 | $25M | United States | Microsoft | Microsoft Azure Monitor | Application Performance Management | 2024 | n/a |
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Non Profit | 100 | $25M | United States | Optimizely | Optimizely Ektron CMS | Web Content Management | 2024 | n/a |
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Non Profit | 100 | $25M | United States | Optimizely | Optimizely Intelligence Cloud | Marketing Analytics | 2024 | n/a |
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Non Profit | 100 | $25M | United States | Tealium | Tealium IQ Tag Management | Tag Management | 2024 | n/a |
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Non Profit | 100 | $25M | United States | Optimizely | Optimizely Hosting | Application Hosting and Computing Services | 2024 | n/a |
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Non Profit | 100 | $25M | United States | Cisco Systems | Cisco Webex Events | Event Management | 2024 | n/a |
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Non Profit | 100 | $25M | United States | Microsoft | Microsoft Entra ID (formerly Azure Active Directory) | Identity and Access Management (IAM) | 2024 | n/a |
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