Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- TRM
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Bell | Communications | 40390 | $24.4B | Canada | NowSecure | NowSecure Supply Chain Risk Management | Risk Management | 2025 | n/a | In 2025, Bell implemented NowSecure Supply Chain Risk Management to manage mobile app risk across its consumer and enterprise mobile services. The deployment places NowSecure Supply Chain Risk Management at the center of Bell's Risk Management approach for mobile application security and supply chain vetting. Implementation scope included automated mobile application security testing, continuous DevSecOps integration to shift security earlier in development, and third party mobile app vetting to assess supply chain risk. The NowSecure Supply Chain Risk Management implementation leveraged static and dynamic analysis and centralized visibility to instrument app security posture across Bell's mobile estate. Operational integrations emphasized embedding NowSecure Supply Chain Risk Management into development and release workflows, enabling security gates in DevSecOps pipelines and consolidated reporting for mobile engineering, security operations, and procurement teams. The rollout targeted Bell's consumer and enterprise mobile services within its Canadian telecommunications operations and centralized app security telemetry for cross functional review. Governance changes formalized third party component vetting, established automated testing gates, and created developer feedback loops to accelerate remediation. The deployment produced improved visibility into mobile app security and automated testing across Bell's mobile services as described in the NowSecure case study. | |
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Albalact Romania | Consumer Packaged Goods | 447 | $283M | Romania | Usercentrics | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | 2025 | n/a | ||
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Leisure and Hospitality | 1350 | $92M | Romania | Usercentrics | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | 2025 | n/a |
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Professional Services | 10 | $1M | United Kingdom | Usercentrics | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | 2025 | n/a |
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Transportation | 397 | $99M | Romania | Usercentrics | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | 2025 | n/a |
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Transportation | 397 | $99M | Romania | OneTrust | OneTrust Cookie Consent | Governance, Risk and Compliance | 2025 | n/a |
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Construction and Real Estate | 10 | $2M | France | SFBX | SFBX Consent Management Platform (CMP) | Governance, Risk and Compliance | 2025 | n/a |
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Healthcare | 25 | $2M | United Kingdom | Iubenda | Iubenda | Governance, Risk and Compliance | 2025 | n/a |
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Transportation | 160 | $20M | France | Axeptio | Axeptio | Governance, Risk and Compliance | 2025 | n/a |
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Professional Services | 370 | $77M | France | EcoVadis | EcoVadis | Governance, Risk and Compliance | 2025 | n/a |
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