Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Leisure and Hospitality
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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The Honey Bags Trust | Leisure and Hospitality | 15 | $1M | Australia | SABRE | Sabre Gift Cards & Vouchers | Customer Loyalty | 2025 | n/a | In 2025 Golden Chain deployed Sabre Gift Cards & Vouchers as a Customer Loyalty solution across its Australian accommodation network, executing a centralized digital issuance and redemption strategy to create new revenue streams and support sustainability. The engagement uses Sabre Gift Cards & Vouchers to provision branded storefronts per property while maintaining network-level control of configurations and reporting. Implementation architecture centers on multi-property storefront management and centralized administration, with configuration of branded storefronts, voucher templates, and issuance controls. Functional modules delivered include purchase and issuance workflows, Apple Wallet tokenization for guest convenience, redemption validation, and consolidated operator reporting to support property managers and central operations. Integrations explicitly include Apple Wallet compatibility and local-currency payout support to enable guest-facing digital wallet passes and settlements in Australian dollars. Operational coverage is national within Australia and spans front desk operations, reservations, marketing, and central revenue operations, with each property operating a local storefront under centralized governance. Governance and rollout emphasize centralized policy controls, role-based access for property operators, standardized redemption rules, and digitization of voucher lifecycle to reduce paper issuance. The program is positioned to increase revenue generation and advance sustainability by shifting issuance and redemption to digital channels, while improving guest convenience and operator reporting across the Golden Chain network. | |
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Cricket Australia | Leisure and Hospitality | 210 | $270M | Australia | Eluvio | Eluvio Content Fabric | Blockchain Platform | 2025 | n/a | In 2025, Cricket Australia selected the Eluvio Content Fabric to manage its deep archive and live game streaming, announcing a production deployment of the Eluvio Content Fabric in support of domestic and international broadcast and direct to consumer distribution. The deployment aligns the Blockchain Platform application with media operations to centralize archival assets, inline match tagging, and live highlight workflows intended to improve fan engagement in Australia and internationally and to enable new monetization pathways for archival and live content. The implementation uses Eluvio archive capabilities together with Eluvio EVIE AI and D2C streaming functionality to automate AI driven tagging, highlight generation, and the creation of personalized reels. Functional configuration emphasizes content ingestion and metadata enrichment, automated highlight creation during live matches, and packaging of on demand reels for direct to consumer streaming, with the Eluvio Content Fabric providing blockchain anchored content provenance and entitlement controls. Operational coverage spans match operations, media and broadcast workflows, and commercial content teams responsible for monetization and fan engagement programs. The deployment configuration supports inline match tagging and highlight creation as part of live match operations, while archival management is structured for long term access and selective commercialization of historic footage using the Blockchain Platform's content fabric capabilities. Cricket Australia moved from pilot to production in 2025 with governance focused on content tagging standards, editorial workflow controls, and role based access for archive and streaming operations. The public announcement emphasizes the system's role in improving fan engagement and creating monetization options for both live and archival content, while rollout sequencing prioritized live match integration followed by archive onboarding. | |
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Leisure and Hospitality | 1800 | $450M | United States | Mysten Labs | Parasol Technologies | Blockchain Platform | 2025 | n/a |
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Leisure and Hospitality | 100 | $20M | Germany | Eye Able | Eye Able Assist | Customer Experience | 2025 | n/a |
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Leisure and Hospitality | 100 | $20M | Germany | Oracle | JavaScript | Apps Development | 2025 | n/a |
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Leisure and Hospitality | 35 | $12M | Malta | Oracle | JavaScript | Apps Development | 2025 | n/a |
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Leisure and Hospitality | 60 | $6M | Australia | reCAPTCHA | Application Security (AppSec) | 2025 | n/a |
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Leisure and Hospitality | 60 | $6M | Australia | Cloudflare | Cloudflare DNS | Domain Name System (DNS) | 2025 | n/a |
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Leisure and Hospitality | 120 | $20M | United Arab Emirates | Cloudflare | Cloudflare CDN | Content Delivery Network | 2025 | n/a |
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Leisure and Hospitality | 120 | $20M | United Arab Emirates | Microsoft | Microsoft Clarity | Marketing Analytics | 2025 | n/a |
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