Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Education
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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University of Wyoming | Education | 3015 | $710M | United States | GiveCampus | GC Gift Officer | Donor and Fundraising Management | 2024 | n/a | In 2024 University of Wyoming deployed GC Gift Officer as its donor engagement layer on the university giving site. The implementation is described within the Donor and Fundraising Management category and is accessible to donors through give.uwyo.edu using the GC Gift Officer application. GC Gift Officer was configured to support gift officer workflows, donor profile management, and fundraising pipeline visibility. The deployment emphasizes case assignment, activity tracking, stewardship task orchestration, and dashboards for individual gift officers and development leadership, reflecting standard functional modules in Donor and Fundraising Management. Operational coverage focuses on the university advancement and alumni relations functions, with GC Gift Officer surfaced directly on the public giving pages to capture online gifts and route prospects to assigned officers. The implementation architecture centers on embedding donor-facing forms and officer landing pages within the University of Wyoming website, enabling web initiated solicitations to feed gift officer workflows. Governance and rollout centered on standardizing gift officer assignment and stewardship processes, and operationalizing activity tracking and reporting procedures for the development office. Configuration work prioritized role based access for gift officers, stewardship task templates, and pipeline stages aligned to university fundraising practices. | |
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New Mexico State University | Education | 3113 | $198M | United States | GiveCampus | GC Gift Officer | Donor and Fundraising Management | 2024 | n/a | In 2024 New Mexico State University deployed GC Gift Officer to handle online donor interactions. GC Gift Officer is implemented on the university's public donation pages and is positioned to serve Donor and Fundraising Management needs. The implementation provides an externally facing donation capture layer that integrates with constituent records and internal fundraising workflows. Configuration focuses on gift officer assignment, prospect tracking, pledge and recurring gift handling, stewardship task generation, and built in reporting dashboards, consistent with Donor and Fundraising Management functionality. The application is embedded in NMSU's donation flow on their website donation endpoint, centralizing online giving and campaign donation pages. Setup aligns gift officer workflows with web donation touchpoints to streamline acknowledgment and follow up. Operational coverage centers on advancement, development, and alumni relations teams, with role based access controls and workflow orchestration guiding prospect assignments and stewardship processes. Governance emphasized centralized oversight of donor records and donor engagement workflows, with configuration of user permissions and gift officer territories. The deployment of GC Gift Officer on the public donation page positions the application as the primary online donor intake and officer assignment layer for NMSU's fundraising operations. | |
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Education | 1900 | $260M | United States | Solarwinds | SolarWinds Pingdom RUM | Application Performance Management | 2024 | n/a |
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Education | 1900 | $260M | United States | Cloudflare | Cloudflare CDN | Content Delivery Network | 2024 | n/a |
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Education | 1900 | $260M | United States | The Trade Desk | The Trade Desk | Digital Advertising Platform | 2024 | n/a |
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Education | 1900 | $260M | United States | New Relic | New Relic APM | Application Performance Management | 2024 | n/a |
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Education | 1200 | $223M | United States | Marigold | Marigold Emma Email | Marketing Automation | 2024 | n/a |
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Education | 1200 | $223M | United States | New Relic | New Relic APM | Application Performance Management | 2024 | n/a |
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Education | 1200 | $223M | United States | MessageGears | MessageGears | Customer Engagement | 2024 | n/a |
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Education | 1200 | $223M | United States | ActiveCampaign | Postmark | Transactional Email | 2024 | n/a |
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