Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Government
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Ministry of Energy Transition and Water Transformation Malaysia | Government | 500 | $50M | Malaysia | Zanroo | Zanroo Customer Engagement Center | Customer Engagement | 2024 | n/a | In 2024, the Ministry of Energy Transition and Water Transformation Malaysia engaged Zanroo to deploy Zanroo Customer Engagement Center to support PR and communications for the ministry. The implementation targeted Customer Engagement use cases, emphasizing social listening and stakeholder outreach to inform policy communications and increase visibility into public sentiment and media narratives. The deployment supported the ministry communications teams responsible for public outreach and media relations, aligning platform outputs with policy messaging priorities. Zanroo Customer Engagement Center was configured to run social listening and customer engagement modules, leveraging continuous monitoring of public social channels, sentiment tagging, topic clustering, and engagement workflows consistent with Customer Engagement platforms. Integration specifics were not provided, so the work focused on ingesting public social and media signals as described in Zanroo product documentation, and feeding those signals into communications planning and stakeholder outreach processes. Platform outputs were used to surface media narratives and public sentiment to guide message priorities and media responses within the ministry. | |
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Ministry of Energy Transition and Water Transformation Malaysia | Government | 500 | $50M | Malaysia | Zanroo | Zanroo Data Analytics Hub | Data Management Platform | 2024 | n/a | In 2024, the Ministry of Energy Transition and Water Transformation Malaysia implemented Zanroo Data Analytics Hub as a Data Management Platform to support government communications and stakeholder monitoring across its corporate communications function. The deployment centers on Malaysia and is explicitly tied to the ministry’s corporate communications team, with the Zanroo Data Analytics Hub positioned to strengthen understanding of digital sentiment and support public communications and policy outreach. The implementation emphasizes social listening, reporting, and business intelligence capabilities consistent with the Data Management Platform category, including continuous data ingestion from digital channels, sentiment classification and trend detection, and dashboarded reporting for PR and policy teams. Configuration work inferred from the engagement includes role-based dashboards for communicators, scheduled reporting and alerting workflows for emerging issues, and BI-style visualization to track topical signals and stakeholder sentiment over time. Governance and operational rollout concentrate on the corporate communications group, where monitoring workflows and reporting cadences were established to inform public communications and policy outreach decisions. Outcomes cited by the ministry and Zanroo focus on improved situational awareness of digital sentiment and strengthened stakeholder monitoring for government communications activities in Malaysia, with the Zanroo Data Analytics Hub used as the primary Data Management Platform for these information flows. | |
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Government | 500 | $50M | Malaysia | Zanroo | Zanroo Social Analytics | Marketing Analytics | 2024 | n/a |
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Government | 120 | $20M | Brazil | Fortra | Fortra Agari Phishing Defense | Secure Email Gateways (SEGs) | 2024 | n/a |
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Government | 120 | $20M | Brazil | D4Sign | D4Sign Digital Signature | Digital Signing | 2024 | n/a |
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Government | 450 | $151M | Germany | Sucuri | Sucuri Website Security | Secure Web Gateways (SWG) | 2024 | n/a |
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Government | 450 | $151M | Germany | Automattic | WordPress | Web Content Management | 2024 | n/a |
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Government | 450 | $151M | Germany | Matomo | Matomo Analytics | Marketing Analytics | 2024 | n/a |
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Government | 450 | $151M | Germany | BITE GmbH | BITE Applicant Manager | Applicant Tracking System | 2024 | n/a |
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Government | 450 | $151M | Germany | reCAPTCHA | Application Security (AppSec) | 2024 | n/a |
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