Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Tupperware India | Consumer Packaged Goods | 600 | $20M | India | ETP Group | ETP Omni-Channel Analytics | Analytics and BI | 2020 | n/a | In 2020 Tupperware India deployed ETP Omni-Channel Analytics as part of an omnichannel initiative to unify retail and direct sales channel data. ETP Omni-Channel Analytics, categorized as Analytics and BI, was fed by ETP POS and unified commerce capabilities to consolidate transactions across stores, direct sellers and the webstore while supporting CRM and loyalty workflows. The implementation used the analytics module to ingest POS and loyalty feeds, normalize transaction and customer identifiers, and produce consolidated customer profiles and operational dashboards for sales and marketing teams. Functional capabilities implemented included data ingestion, profile consolidation, segmentation workflows and reporting for customer insight and campaign activation. Integrations explicitly consolidated feeds from physical stores, the direct seller network and the webstore into a centralized analytics instance, with connective support for CRM, loyalty systems and new social selling channels. Operational coverage focused on Tupperware India’s retail outlets and direct‑selling operations, aligning point of sale data with digital order flows for unified customer visibility. Governance included standardizing POS and loyalty data models and a phased onboarding approach for stores and seller groups to enable consistent reporting and insight generation. Public accounts and ETP testimonials indicate POS and loyalty feeds were used for analytics and customer insights, and the omnichannel rollout materially increased digital and direct-selling contribution during 2020. | |
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A&S Chronora Lebanon | Retail | 23 | $5M | Lebanon | Coders | Coders DataBoards | Analytics and BI | 2020 | Coders Solutions | In 2020, A&S Chronora Lebanon implemented Coders DataBoards as the Analytics and BI layer alongside Microsoft Dynamics 365 Business Central and Dynamics CRM in partnership with Coders Solutions. The initiative targeted retail, finance and customer engagement workflows to centralize reporting and operational insights across the organization in Lebanon. Coders DataBoards was configured to deliver finance and sales reporting, dashboarding, and ad hoc analytics, aligning Business Central financial entities with Dynamics CRM customer and sales activity. The deployment established a centralized reporting architecture that consolidated transactional and CRM datasets to support consolidated financial reports, sales performance dashboards, and customer insight views for retail and finance teams. Governance and rollout were managed with Coders Solutions as the system integrator, embedding data governance practices and role based access controls for finance, sales and store managers to ensure controlled reporting and customer data visibility. The combined implementation of Microsoft Dynamics 365 Business Central, Dynamics CRM and Coders DataBoards resulted in increased efficiency and better customer insights as reported by the implementation narrative. | |
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Construction and Real Estate | 1500 | $150M | Brazil | Anapro+ | Anapro+ Decision Making | Analytics and BI | 2020 | n/a |
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Media | 250 | $20M | Panama | Wedel Software | Wedel MediaSales Analytics | Analytics and BI | 2020 | n/a |
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Consumer Packaged Goods | 16 | $3M | United States | Zoho Corp. | Zoho Analytics (ex Zoho Reports) | Analytics and BI | 2020 | n/a |
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Utilities | 20000 | $22.6B | Sweden | Aurora Energy Research | Aurora EOS Platform | Analytics and BI | 2020 | n/a |
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Professional Services | 19 | $2M | United States | Baremetrics | Baremetrics | Analytics and BI | 2020 | n/a |
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Manufacturing | 15300 | $1.2B | United States | Bitam | BITAM bStratego | Analytics and BI | 2020 | n/a |
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Insurance | 25 | $3M | United States | BriteCore | BriteCore BI and Analytics | Analytics and BI | 2020 | n/a |
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Consumer Packaged Goods | 50000 | $5.0B | France | C. H. Robinson | C.H. Robinson Navisphere Insight | Analytics and BI | 2020 | n/a |
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