List of Google Tag Manager Customers
Google
1600 Amphitheatre Parkway,
Mountain View, 94043, CA,
United States
Mountain View, 94043, CA,
United States
1 650-253-0000
Communications
190820
$402.8B
Since 2010, our global team of researchers has been studying Google Tag Manager customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Google Tag Manager for Tag Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Google Tag Manager for Tag Management include: Defense Finance and Accounting Service, a United States based Government organisation with 12000 employees and revenues of $579.00 billion, Australian Government, a Australia based Government organisation with 365400 employees and revenues of $444.01 billion, U.S. Department of Veterans Affairs, a United States based Government organisation with 308814 employees and revenues of $441.30 billion, Google, a United States based Professional Services organisation with 190820 employees and revenues of $402.84 billion, French State, a France based Government organisation with 5800000 employees and revenues of $402.00 billion and many others.
Contact us if you need a completed and verified list of companies using Google Tag Manager, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Google Tag Manager customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Brucira | Professional Services | 60 | $5M | India | Google Tag Manager | Tag Management | 2019 | n/a |
In 2019, Brucira implemented Google Tag Manager for Tag Management on its public website. Google Tag Manager is deployed as the central container to control client side tag deployment, manage triggers and variable scopes, and standardize event level instrumentation for the site.
The implementation focuses on website tag governance and container versioning with configuration workflows for tag publication and rollback, and emphasizes a consistent data layer to surface page and event signals for marketing and analytics teams. Operational coverage is the Brucira website, with the Google Tag Manager deployment supporting marketing and digital analytics business functions through trigger based rules, variable management, and container segmentation aligned to Tag Management best practices.
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Centinela Valley Union High School District | Education | 76 | $8M | United States | Google Tag Manager | Tag Management | 2020 | n/a |
In 2020, Centinela Valley Union High School District implemented Google Tag Manager on its public website, adopting Tag Management to centralize client-side tagging and streamline web analytics instrumentation. The deployment uses Google Tag Manager as the primary container-based solution for the district website, establishing the relationship Centinela Valley Union High School District Google Tag Manager Tag Management across web analytics, event tracking, and marketing measurement functions.
Google Tag Manager was configured with a container snippet embedded in site templates, and implementation focused on standard Tag Management capabilities including tags, triggers, variables, and a dataLayer to capture page context and user events. The configuration leveraged workspaces and versioning to isolate edits, and implemented rule-based firing logic to support analytics, conversion and engagement tracking without repeated developer changes to page code.
Operational ownership was kept within the district web and IT function, providing role-based access controls inside Google Tag Manager and a centralized tag governance approach to reduce ad hoc tagging. The rollout was limited to the district website, consolidating tag management across pages and communications channels under a single container and standard naming conventions to improve maintainability and change control.
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CloudCone | Professional Services | 15 | $2M | United States | Google Tag Manager | Tag Management | 2021 | n/a |
In 2021 CloudCone implemented Google Tag Manager on its public website as a Tag Management deployment to centralize client side tag control for marketing and analytics. The implementation uses a container based approach with site level JavaScript snippet and a dataLayer pattern to surface user interactions, enabling configuration of triggers and variables to manage event tracking and tag firing without code changes to page templates.
Google Tag Manager deployment is scoped to the corporate website and supports marketing and analytics functions, with governance applied through container versioning, access controls and a staged preview and publish workflow to separate proposed changes from production. Operational practices emphasize tag governance, reusable variable configuration and change management for tag lifecycle, positioning CloudCone Google Tag Manager Tag Management work to reduce direct developer intervention for tag updates.
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Cognition AI | Professional Services | 111 | $16M | United States | Google Tag Manager | Tag Management | 2024 | n/a |
In 2024, Cognition AI implemented Google Tag Manager. The deployment establishes a single web container on the company website to centralize deployment of tracking and marketing tags, aligning with the Tag Management category.
Configuration leverages core Google Tag Manager capabilities, including tag, trigger, and variable structures to capture page views, click events, and form interactions, and it uses workspaces and versioning to separate development and production changes. Event-based tracking and tag firing rules are configured to support analytics instrumentation and marketing tag delivery, with consent-aware sequencing applied where required.
Operational ownership is assigned to digital marketing and analytics teams, the implementation scopes the public website as the primary site of record, and role-based access controls are configured within Google Tag Manager to manage contributor permissions. The setup centralizes tag governance through workspace reviews, container versioning, and controlled publishing workflows to support ongoing tag lifecycle management.
Documentation and change logs reference Google Tag Manager explicitly to maintain clarity across technical and business stakeholders, and the implementation follows Tag Management best practices for containerized tag orchestration and governance.
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Data Gumbo | Professional Services | 25 | $3M | United States | Google Tag Manager | Tag Management | 2019 | n/a |
In 2019, Data Gumbo implemented Google Tag Manager on their public website. The deployment uses Google Tag Manager as a centralized Tag Management container to orchestrate client side tags, event tracking and a structured site level data layer across pages. Configuration follows Tag Management practices including container tags, triggers, variables, preview mode and versioning to control publishes. Data Gumbo uses Google Tag Manager for Tag Management to support marketing and analytics functions on the website.
Operational coverage is scoped to the corporate website, impacting marketing, analytics and web operations teams that own tag governance and measurement. Governance is organized through GTM user permissions, container version history and a testing and publish workflow to coordinate changes. For a 25 employee professional services firm the implementation footprint is lightweight, focused on standard tag templates and client side instrumentation rather than complex server side routing.
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Professional Services | 30 | $4M | United States | Google Tag Manager | Tag Management | 2023 | n/a |
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Professional Services | 20 | $2M | United States | Google Tag Manager | Tag Management | 2018 | n/a |
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Professional Services | 50 | $10M | Canada | Google Tag Manager | Tag Management | 2020 | n/a |
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Insurance | 40 | $3M | United States | Google Tag Manager | Tag Management | 2021 | n/a |
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Professional Services | 90 | $15M | Switzerland | Google Tag Manager | Tag Management | 2019 | n/a |
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Showing 1 to 10 of 613718 entries
Buyer Intent: Companies Evaluating Google Tag Manager
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Google Tag Manager. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Google Tag Manager for Tag Management include:
- LBS Legal Works, a India based Professional Services organization with 10 Employees
- Ma Hotel Management, a Australia based Leisure and Hospitality company with 40 Employees
- PCL Construction, a Canada based Professional Services organization with 5000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Google Tag Manager Coverage
Google Tag Manager is a Tag Management solution from Google.
Companies worldwide use Google Tag Manager, from small firms to large enterprises across 21+ industries.
Organizations such as Defense Finance and Accounting Service, Australian Government, U.S. Department of Veterans Affairs, Google and French State are recorded users of
Google Tag Manager for Tag Management.
Companies using Google Tag Manager are most concentrated in Government and Professional Services, with adoption spanning over 21 industries.
Companies using Google Tag Manager are most concentrated in United States, Australia and France, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Google Tag Manager across Americas, EMEA, and APAC.
Companies using Google Tag Manager range from small businesses with 0-100 employees - 86.66%, to mid-sized firms with 101-1,000 employees - 10.97%, large organizations with 1,001-10,000 employees - 2.04%, and global enterprises with 10,000+ employees - 0.33%.
Customers of Google Tag Manager include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Google Tag Manager customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Tag Management.