Salisbury, SP1 2AS,
United Kingdom
A2Z Cloud
A2Z Cloud, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. A2Z Cloud collaboration with software players such as Zoho Corp. empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| A2Z Cloud | Zoho Corp. | Zoho Marketing Automation | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Fred. Olsen Cruise Lines United Kingdom | Leisure and Hospitality | 1254 | $444M | United Kingdom | Zoho Corp. | Zoho Marketing Automation | Marketing Automation | 2022 | In 2022, Fred. Olsen Cruise Lines implemented Zoho Marketing Automation as its Marketing Automation platform alongside Zoho CRM to automate and personalize guest communications. The initial deployment began in 2022 with campaigns running in 2023, and the CRM work was executed by implementation partner A2Z Cloud. Zoho Marketing Automation was configured to support targeted pre-arrival and post-departure campaigns, enhanced segmentation, and campaign performance instrumentation tied to booking records. Functional capabilities implemented included audience segmentation, automated campaign workflows, and analytics to attribute campaign activity back to booking data for closed-loop marketing. The implementation connected Zoho Marketing Automation with Zoho CRM to synchronize guest and booking profiles, enabling campaign triggers based on booking lifecycle events across the United Kingdom. The architecture reflects a cloud SaaS integration pattern, centralizing marketing orchestration and guest data for UK operations while maintaining campaign-to-booking linkage for reporting. Governance and rollout were coordinated with A2Z Cloud, with the transformation starting in 2022 and active campaigns in 2023, shifting direct communication from physical mail to digital workflows. Explicit outcomes reported include a 68% reduction in direct-mail print volumes and an improvement in Net Promoter Score, with campaign performance tied directly back to booking data across UK operations. |
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Buyer Intent: Companies Evaluating A2Z Cloud Services
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