Toronto, M5A4N3, ON,
Canada
Apply Digital.
Apply Digital., a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Apply Digital. collaboration with software players such as Contentful GmbH empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
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Kraft Foods | Consumer Packaged Goods | 36000 | $25.8B | United States | Contentful GmbH | Contentful Analytics | Analytics and BI | 2022 | In 2022, Kraft Foods implemented Contentful Analytics as part of a broader Contentful deployment, positioning Contentful Analytics in an Analytics and BI capacity to support personalized digital experiences. The implementation was scoped to instrument personalization and experimentation across multiple brand sites and to provide analytics visibility for digital experience decisions. Apply Digital led the implementation and configured Contentful Personalization alongside Contentful Analytics and marketplace integrations. Functional configuration included personalization modules, experimentation workflows, analytics instrumentation, and a unified content model to support headless content delivery across brand sites. The deployment covered more than 200 brands in North America and targeted marketing, e-commerce, and digital experience teams for operational use. Integration points emphasized Contentful marketplace apps and personalization connectors to orchestrate variant testing, audience targeting, and analytics event collection. Contentful reports increased engagement by approximately 30 percent and conversions by up to 78 percent for some brands, figures that underpin the inferred use of Contentful Analytics to measure and attribute personalization and experimentation outcomes. Governance centered on experimentation workflows and centralized content governance to scale personalization across the brand portfolio. |
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Buyer Intent: Companies Evaluating Apply Digital. Services
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