Mascot, 2020, NSW,
Australia
Ascender, a Ceridian Company
Ascender, a Ceridian Company, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Ascender, a Ceridian Company collaboration with software players such as SAP empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Ascender, a Ceridian Company | SAP | SAP SuccessFactors Employee Central | Core HR | HCM |
| Ascender, a Ceridian Company | SAP | SAP SuccessFactors Employee Central Payroll | Payroll | HCM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
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Coles | Retail | 120000 | $26.1B | Australia | SAP | SAP SuccessFactors Employee Central | Core HR | 2020 |
In 2020, Coles implemented SAP SuccessFactors Employee Central as part of an organization wide program that introduced SAP S/4HANA and SAP Ariba, modernizing HR and payroll processing under a unified Core HR platform. The program replaced the prior SAP HCM environment and launched the full SAP SuccessFactors portfolio in one deployment, establishing SAP SuccessFactors Employee Central as the single source of truth for people data across the enterprise.
SAP SuccessFactors Employee Central was configured to centralize core HR records, payroll feeds, and workforce master data to support a 120,000 person workforce operating across 860 supermarkets and nearly 1,000 additional retail outlets in Australia. The implementation emphasized volume hiring workflows and automation in the recruiting to onboarding lifecycle, with enterprise grade Core HR capabilities used to manage compliance requirements such as working rights, contract generation, and onboarding completion.
The deployment included a two way integration between SAP SuccessFactors solutions and Phenom, an SAP partner, to orchestrate recruiting traffic and candidate engagement. Job requisitions were replicated from SAP SuccessFactors into Phenom to enable candidate attraction, hosted apply experiences, an AI chatbot, Phenom AI Scheduling, and the Phenom Fit Score for candidate screening, while HR compliance and final hire transactions were completed back in SAP SuccessFactors Employee Central. Robotic process automation was applied in background bots named Ashbotty and Usain Bot to process working rights and onboarding tasks, reducing manual transactional work for talent acquisition teams.
Ascender, a Ceridian Company, was engaged as an implementation partner alongside the Phenom integration, and governance was structured to make SAP SuccessFactors the authoritative HR system. Talent acquisition operational changes included scaling recruiter headcount, standardizing recruiter and hiring manager experiences through integrated workflows, and establishing automation handoffs between Phenom and SAP SuccessFactors for consistent data stewardship.
Explicit outcomes reported by Coles include doubling hiring volumes to approximately 60,000 hires during the pandemic response, a reduction in time to fill by six days, a reduction in time to hire by two days, a 50 percent reduction in advertising spend, growth of the talent pool to 2 million potential candidates, an 85 percent application conversion rate on up to 1 million applications per year, and a 24 percent increase in hires for people who identify as having a disability.
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