Dallas, 75202, TX,
United States
AT&T
AT&T, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. AT&T collaboration with software players such as Stratacache empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| AT&T | Stratacache | Stratacache ActiVia | Digital Signage | Content Management |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
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McDonald’s | Leisure and Hospitality | 150000 | $25.9B | United States | Stratacache | Stratacache ActiVia | Digital Signage | 2015 |
In 2015 McDonalds USA deployed Stratacache ActiVia for Media to implement a large Digital Signage digital menu board initiative across thousands of restaurant locations. The rollout targeted QSR operations and marketing, and was focused on improving menu flexibility and customer experience improvements through centralized control of on-screen menu content.
The implementation used Stratacache ActiVia to provide centralized content scheduling, dayparting, and remote monitoring capabilities, alongside content management and playlist scheduling functions common to Digital Signage deployments. Configuration centered on a central scheduling engine and player software at each site to enforce daypart rules and push menu updates, while remote monitoring provided operational telemetry and fault detection for individual displays.
AT&T served as the project management and connectivity partner, and LG Electronics provided display hardware, with STRATACACHE delivering the ActiVia application software. Integrations in the project therefore included connectivity provisioning and on-premises display integration, enabling coordinated content distribution and network management across the United States estate.
Governance was centralized, with corporate marketing and QSR operations teams controlling content schedules and daypart policies, while AT&T managed deployment sequencing and connectivity provisioning during rollout. The program enabled centralized content scheduling, dayparting and remote monitoring across thousands of locations, delivering the stated objectives of menu flexibility and customer experience improvements.
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Buyer Intent: Companies Evaluating AT&T Services
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