Grand Rapids, , MI,
United States
Blue SalesFly
Blue SalesFly, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Blue SalesFly collaboration with software players such as Membrain empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Blue SalesFly | Membrain | Membrain Platform | Sales Engagement | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Worksighted | Professional Services | 40 | $4M | United States | Membrain | Membrain Platform | Sales Engagement | 2023 | In 2023, Worksighted implemented the Membrain Platform as its Sales Engagement application, replacing Salesforce to formalize sales and account-management processes. The implementation was delivered with Membrain Impact Partner Blue SalesFly, and the Membrain Platform was positioned as Worksighted's primary sales enablement CRM. The deployment emphasized configuring Membrain Platform modules for pipeline and opportunity management, account management, activity and task tracking, and sales playbook orchestration to reflect Worksighted's consultancy sales motions. Configuration work focused on centralizing deal stages, qualification criteria, and account plans to improve visibility across the small professional services sales organization. The project included migration of customer and opportunity records from Salesforce into the Membrain Platform and standardization of opportunity stages and account hierarchies during cutover. Operational scope covered Worksighted's sales and account-management teams within the United States and concentrated on day-to-day CRM workflows such as pipeline review, forecasting inputs, and account planning. Governance and rollout combined partner-led implementation, role-based training, and adoption coaching to drive fast user adoption and clearer pipeline and account visibility. The Membrain Platform now serves as the system of record for sales activities at Worksighted, enabling standardized playbooks and consistent account-management processes across the organization. |
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Buyer Intent: Companies Evaluating Blue SalesFly Services
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