London, SE1 2RE,
United Kingdom
Boxfusion Consulting
Boxfusion Consulting, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Boxfusion Consulting collaboration with software players such as Oracle empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| Boxfusion Consulting | Workday | Workday Payroll | Payroll | HCM |
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Leisure and Hospitality | 500 | $50M | United Kingdom | Oracle | Oracle Marketing Cloud (Eloqua) | Marketing Automation | 2021 | In 2021, De Vere implemented Oracle Marketing Cloud (Eloqua) to establish a real-time, data-rich guest profiling capability and to centralize marketing execution across its portfolio of hotels across Britain. The program positioned guest data at the center of the sales and marketing technology stack, with a Marketing Automation focus to enable reactive campaign planning and more precise customer targeting. The implementation configured Oracle Marketing Cloud (Eloqua) for core Marketing Automation capabilities including campaign orchestration, real-time campaign flows, advanced segmentation, and personalized messaging tied to loyalty program retargeting. Configuration emphasized guest profile enrichment and automation rules that trigger based on booking and meeting behaviors to support personalised up-sell and cross-sell workflows. Integrations routed property management system Opera data and booking and meeting information into the Oracle CX Cloud environment, consolidating sales and marketing datasets and guest profiles for use by Eloqua. Operational coverage included marketing and CRM teams responsible for direct booking campaigns and loyalty communications across De Vere properties, with data flows designed to support reactive retargeting and lifetime value initiatives. Governance and delivery were supported by Boxfusion Consulting who provided implementation and ongoing support to extract long term value from the Oracle investment. The stated outcomes included the ability to target customers with relevant, highly personalised marketing communications, an enhanced customer experience, and delivering significant ROI, alongside the objective to increase direct bookings and customer lifetime value through personalised up-sell and cross-sell programs. | |
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Non Profit | 1241 | $196M | United Kingdom | Oracle | Oracle Marketing Cloud (Eloqua) | Marketing Automation | 2021 | In 2021, The Prince's Trust implemented Oracle Marketing Cloud (Eloqua) as its Marketing Automation platform. The deployment targeted the charity's UK marketing and fundraising functions, aligning campaign orchestration with constituent engagement processes for an organization of 1,241 employees. The Oracle Marketing Cloud (Eloqua) rollout focused on core campaign management capabilities, including email marketing, audience segmentation, automated nurture workflows, form and landing page orchestration, and reporting and analytics. Configuration work prioritized contact and segmentation models consistent with nonprofit donor and beneficiary lifecycles, and standard Eloqua workflows were used to operationalize multi-step engagement programs and event-driven communications. Integration design tied Oracle Marketing Cloud (Eloqua) to the Young Person CRM and other Oracle CX stack components, leveraging Oracle Integration Cloud patterns and Oracle Service Cloud where required for case and service context synchronization. Integration points emphasized contact synchronization, campaign response capture, and event-driven triggers to ensure campaign activity fed back into the CRM for case management and service teams. Governance and ongoing operations were assigned to the internal Service Delivery Systems Team, supplemented by Boxfusion Consulting as the implementation partner. The delivery model included a dedicated developer resource on a fixed term contract to manage change projects, minor updates and application support, with a hybrid UK office and remote working pattern to support iterative configuration, testing and handover. |
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Buyer Intent: Companies Evaluating Boxfusion Consulting Services
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