Minneapolis, 55401, MN,
United States
BTM Global
BTM Global, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. BTM Global collaboration with software players such as Oracle, XCommerce and empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Retail | 2400 | $863M | United States | Oracle | Oracle Retail Customer Engagement Cloud | Customer Engagement | 2018 |
In 2018, Perry Ellis implemented Oracle Retail Customer Engagement Cloud to address CRM shortcomings and centralize customer data, delivering a retail-specific Customer Engagement platform across marketing and customer service. The deployment was driven by the need for advanced customer segmentation to service over one million loyalty members and to leverage existing Oracle retail investments, with BTM Global serving as the system integrator alongside Oracle resources.
The implementation focused on retail CRM modules including advanced customer segmentation, loyalty and rewards management, promotions orchestration, and customer profile consolidation to enable a real-time 360 degree view. Oracle Retail Customer Engagement Cloud was configured to streamline marketing workflows and enable personalized, timely promotions across channels without requiring store personnel retraining.
Architecturally the solution was provisioned as a cloud service to reduce total cost of operations while integrating into Perry Ellis retail operations. Integrations established during the project included ecommerce systems, point of sale, and customer service channels, and the implementation aligned with the company?s broader Oracle Retail footprint, including Oracle Retail Merchandising and a planned move to Oracle Retail Xstore Point of Service.
Governance and rollout were co-led by Perry Ellis IT and marketing, with Oracle and BTM Global teams working in close collaboration to preserve existing production capabilities while implementing and testing the new service. The intensive program executed a seven week deployment window, and post go live Perry Ellis gained unified customer profiles, streamlined marketing operations, improved ability to reward and retain customers, optimized margins through targeted promotions, and faster access to customer data for service and merchandising teams.
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Retail | 2100 | $500M | United States | XCommerce | XCommerce | eCommerce | 2017 |
In 2017, Red Wing Shoe deployed XCommerce alongside an Oracle Retail Xstore Point-of-Service rollout across hundreds of retail and mobile stores. The implementation was executed with SI BTM Global and centered on omnichannel point-of-sale capability through Oracle Retail Xstore Point-of-Service, aligning in-situ store and mobile transaction processing with centralized commerce orchestration.
XCommerce, classified in the eCommerce category, was configured to support POS transaction processing, EMV-enabled payments and improved inventory visibility across store and mobile endpoints. Integrations emphasized the Oracle Retail Xstore Point-of-Service stack and EMV payment processing capability, and the deployment impacted store operations, payments and inventory management workflows. Governance and rollout coordination were managed with BTM Global, focusing on configuration of Xstore POS parameters, omnichannel inventory visibility and operational acceptance across retail sites, with stated objectives to improve transaction speed, inventory visibility and EMV-enabled payments.
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Retail | 500 | $50M | United States | Oracle | Oracle Retail Order Management System Cloud Service | Order Management | 2022 |
In 2022, Rogers Enterprises implemented Oracle Retail Order Management System Cloud Service. The deployment is categorized as Order Management and was executed with implementation partner BTM Global, targeting orchestration across Rogers Enterprises retail footprint in the United States.
The implementation integrated Oracle Retail Xstore POS and Oracle Retail Order Broker to enable an endless aisle omnichannel fulfillment capability, improving inventory visibility and in-store service. Configuration emphasized cloud-native order orchestration, inventory visibility, fulfillment routing, and store-as-fulfillment-node workflows, reflecting core Order Management functional modules and orchestration patterns.
Operational coverage focused on Rogers Enterprises U.S. stores, where store workflows were restructured to support omnichannel fulfillment and enhanced clienteling enabled by real time inventory visibility. BTM Global coordinated the rollout and technical integration, and the announcement cites improved inventory visibility and in-store service as primary outcomes.
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