CAS Software
CAS Software, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. CAS Software collaboration with software players such as CAS Software, SAP and empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| CAS Software | SAP | SAP Customer Activity Repository | CRM | CRM |
| CAS Software | CAS Software | CAS CRM | CRM | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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medavis Germany | Healthcare | 150 | $30M | Germany | CAS Software | CAS CRM | CRM | 2011 |
In 2011, medavis Germany implemented CAS CRM, deploying CAS genesisWorld as an enterprise CRM to centralize customer, partner and supplier data and to support sales, marketing, support and controlling across the organization. The implementation established a single corporate customer repository and operationalized the CRM for cross-functional use across sales, marketing, customer support and controlling teams.
Configuration focused on contact and account management, campaign management and ticketing workflows, delivering a unified corporate memory and streamlined campaign execution and support ticket handling. The deployment used standard CRM functional patterns for sales pipeline management, marketing campaign orchestration and service case tracking to align commercial and support processes.
The project was implemented with support from CAS Software AG in Karlsruhe, reflecting a vendor led rollout and ongoing vendor engagement. Operational scope covered organization wide data centralization and process standardization, enabling consistent master data and shared customer histories.
medavis has been a CAS genesisWorld customer since 2011, using CAS CRM capabilities to consolidate customer intelligence and simplify internal collaboration. The implementation explicitly delivered a unified corporate memory and streamlined ticketing and campaign management as stated by the vendor.
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Tchibo | Retail | 10452 | $3.9B | Germany | SAP | SAP Customer Activity Repository | CRM | 2020 |
In 2020, Tchibo implemented SAP Customer Activity Repository to provide unified real-time inventory visibility and to enable omnichannel processes such as Click & Reserve and Click & Collect across stores and depots in Europe. The deployment leverages SAP Customer Activity Repository within the CRM category to centralize item availability, order orchestration, and inventory visibility for retail operations across its European footprint.
The implementation configured CAR submodules focused on real-time inventory and forecast-based replenishment, combining inventory aggregation, availability services, and demand forecasting workflows to support replenishment planning and store fulfillment scenarios. Standard CAR functional capabilities were applied to support omnichannel reservation logic and to surface real-time stock for pickup and reservation flows.
The rollout was executed alongside an SAP S4 HANA renewal and integrated with S4 HANA for master data, inventory records, and replenishment orchestration, with CAS Software serving as the implementation partner. Operational coverage included stores and depots across Europe, with the CAR deployment tied to retail, supply chain and store operations teams.
Governance and process changes aligned inventory transparency and replenishment workflows to the central repository, enabling omnichannel order handling patterns like Click & Reserve and Click & Collect. Reported outcomes include improved stock transparency and the ability to enable forecast-based replenishment driven by the SAP Customer Activity Repository implementation.
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Buyer Intent: Companies Evaluating CAS Software Services
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