List of SAP Customer Activity Repository Customers
SAP
Dietmar-Hopp-Allee 16,
Walldorf, 69190,
Germany
Walldorf, 69190,
Germany
49 6 2277-47474
Professional Services
110650
$42.3B
Since 2010, our global team of researchers has been studying SAP Customer Activity Repository customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Customer Activity Repository for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Customer Activity Repository for CRM include: Kaufland, a Germany based Retail organisation with 155000 employees and revenues of $36.70 billion, Coop Norge, a Norway based Retail organisation with 28000 employees and revenues of $6.96 billion, Tchibo, a Germany based Retail organisation with 10452 employees and revenues of $3.88 billion, Libreria Porrua, a Mexico based Media organisation with 900 employees and revenues of $110.0 million and many others.
Contact us if you need a completed and verified list of companies using SAP Customer Activity Repository, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Coop Norge | Retail | 28000 | $7.0B | Norway | SAP | SAP Customer Activity Repository | CRM | 2017 | Retailsolutions Group |
In 2017, Coop Norge implemented SAP Customer Activity Repository. The implementation went live after a rapid three month deployment into SAP HEC, executed with retailsolutions AG as the implementation partner, and targeted consolidation of point of sale signals from more than 1,000 stores across Norway.
SAP Customer Activity Repository was configured to consolidate POS transactions, enable real time POS audit, and deliver centralized sales visibility and omnichannel inventory views. The deployment emphasized retail CRM process areas, with the SAP Customer Activity Repository configuration aligned to the CRM category and supporting merchandising, pricing, and store operations workflows.
Integration architecture explicitly used PMR, PIPE, and SLT to ingest and replicate POS and inventory feeds into SAP Customer Activity Repository, creating continuous sales and inventory streams. Operational coverage extended across store operations, inventory management, merchandising, and CRM teams to ensure consistent transaction capture and inventory reconciliation at the store level.
Program governance centered on a centralized data repository model to support auditability and operational reporting, with process alignment for POS audit and inventory reconciliation managed by central IT and retail operations. The rapid three month rollout in SAP HEC established a foundation for real time sales visibility and omnichannel inventory orchestration via SAP Customer Activity Repository.
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Kaufland | Retail | 155000 | $36.7B | Germany | SAP | SAP Customer Activity Repository | CRM | 2022 | Schwarz IT KG |
In 2022 Kaufland implemented SAP Customer Activity Repository as the foundation for a self-learning unified demand-forecasting and replenishment solution. The deployment was executed in collaboration with Schwarz IT KG and targeted retail CRM process areas, covering roughly 1,450 stores across Germany and Eastern Europe.
The implementation centers on SAP Customer Activity Repository and its unified demand forecasting capability, which Kaufland used to consolidate sales signals for store level forecasting and promotional planning. Module-level usage is inferred from the case description, focusing on forecasting and replenishment workflows and self-learning demand models as described in SAP materials.
The solution was configured to serve merchandising, procurement and demand planning functions, providing a single source of demand signals for replenishment decisioning and promotion effect analysis. Operational scope included store level demand capture and centralized forecast generation for the Kaufland network in the specified regions.
Governance and process alignment accompanied the technical deployment, with Schwarz IT KG working with Kaufland to establish central forecast governance and standardized replenishment processes across participating stores. Rollout emphasized consistent CRM driven forecasting practices and alignment with existing retail operational routines to support promotional planning.
The intent of the SAP Customer Activity Repository deployment was to improve forecast quality and support promotional planning, outcomes explicitly cited in project materials. No quantitative outcomes were provided.
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Libreria Porrua | Media | 900 | $110M | Mexico | SAP | SAP Customer Activity Repository | CRM | 2010 | n/a |
In 2010, Libreria Porrúa implemented SAP Customer Activity Repository as a core CRM initiative, deploying it together with SAP ERP powered by SAP HANA to gain unified inventory and sales visibility. The implementation targeted Porrúa’s retail and fulfillment footprint, covering its flagship store in Mexico City, 72 additional stores, three distribution centers, and a sales catalog of around 500,000 books, with strategic oversight from IT Manager Edgar Gobea.
The technical stack centered on SAP Customer Activity Repository and SAP ERP both powered by SAP HANA, complemented by SAP BusinessObjects Business Intelligence, SAP Landscape Transformation Replication Server and SAP Solution Manager to support data replication, reporting and system management. The environment was hosted on IBM Power Systems S824L and S824 servers running SUSE Linux Enterprise Server for SAP Applications and IBM AIX, with IBM Storwize V5000 for storage and IBM Spectrum Protect for backup, and logical partitioning used to optimize capacity and licensing.
Integration work consolidated transaction and inventory feeds across point of sale, e-commerce and warehouse systems into SAP Customer Activity Repository to enable automated sales logging and near real time inventory reconciliation. Hyperflex Technologies managed the IBM infrastructure implementation with support from IBM Systems Lab Services, while a separate SAP integrator handled the SAP application rollout, enabling a coordinated go live across stores and distribution centers.
Governance and rollout were executed with Porrúa providing strategic oversight, infrastructure implementation completed in around four months and end to end SAP go live in roughly six months according to project documentation. Reported outcomes from the deployment include 30x more frequent production of sales reports, daily instead of monthly reporting, a 10% increase in sales year on year, reduced operating costs through reallocation of administrative tasks to customer facing roles, and improved reliability of online order fulfillment. Porrúa is evaluating further enhancements such as IBM Watson based recommendations for its e commerce site to build on the SAP Customer Activity Repository CRM foundation.
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Tchibo | Retail | 10452 | $3.9B | Germany | SAP | SAP Customer Activity Repository | CRM | 2020 | CAS Software |
In 2020, Tchibo implemented SAP Customer Activity Repository to provide unified real-time inventory visibility and to enable omnichannel processes such as Click & Reserve and Click & Collect across stores and depots in Europe. The deployment leverages SAP Customer Activity Repository within the CRM category to centralize item availability, order orchestration, and inventory visibility for retail operations across its European footprint.
The implementation configured CAR submodules focused on real-time inventory and forecast-based replenishment, combining inventory aggregation, availability services, and demand forecasting workflows to support replenishment planning and store fulfillment scenarios. Standard CAR functional capabilities were applied to support omnichannel reservation logic and to surface real-time stock for pickup and reservation flows.
The rollout was executed alongside an SAP S4 HANA renewal and integrated with S4 HANA for master data, inventory records, and replenishment orchestration, with CAS Software serving as the implementation partner. Operational coverage included stores and depots across Europe, with the CAR deployment tied to retail, supply chain and store operations teams.
Governance and process changes aligned inventory transparency and replenishment workflows to the central repository, enabling omnichannel order handling patterns like Click & Reserve and Click & Collect. Reported outcomes include improved stock transparency and the ability to enable forecast-based replenishment driven by the SAP Customer Activity Repository implementation.
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Buyer Intent: Companies Evaluating SAP Customer Activity Repository
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD SAP Customer Activity Repository Coverage
SAP Customer Activity Repository is a CRM solution from SAP.
Companies worldwide use SAP Customer Activity Repository, from small firms to large enterprises across 21+ industries.
Organizations such as Kaufland, Coop Norge, Tchibo and Libreria Porrua are recorded users of
SAP Customer Activity Repository for CRM.
Companies using SAP Customer Activity Repository are most concentrated in Retail and Media, with adoption spanning over 21 industries.
Companies using SAP Customer Activity Repository are most concentrated in Germany, Norway and Mexico, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAP Customer Activity Repository across Americas, EMEA, and APAC.
Companies using SAP Customer Activity Repository range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 25%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 75%.
Customers of SAP Customer Activity Repository include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SAP Customer Activity Repository customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.