Decision Foundry
1325 Avenue of the Americas, 28th Floor,
New York, 10019, NY,
United States
New York, 10019, NY,
United States
1 646-396-0346
Professional Services
Decision Foundry
List of Software Implementations where Decision Foundry is Reseller or System Integrator
Decision Foundry, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Decision Foundry collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Decision Foundry is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Decision Foundry | Salesforce | Salesforce Marketing Cloud Intelligence | Marketing Analytics | CRM |
List of Software Implementations where Decision Foundry is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
 |
PepsiCo | Consumer Packaged Goods | 319000 | $91.9B | United States | Salesforce | Salesforce Marketing Cloud Intelligence | Marketing Analytics | 2021 |
In 2021 PepsiCo partnered with Decision Foundry to implement Salesforce Marketing Cloud Intelligence as a Marketing Analytics platform focused on media performance reporting and measurement. The initial deployment served a North America pilot and was designed to scale globally, targeting franchise and brand level reporting across PepsiCo brands and markets.
The implementation centered on a custom Insights Engine built within Datorama to standardize media performance reporting and measurement workflows. Configuration included automated data ingestion and normalization pipelines, centralized reporting dashboards, and rule-based orchestration for campaign-level and aggregated brand analytics, aligned with Marketing Analytics functional terminology such as attribution, spend reconciliation, and performance segmentation.
Operational coverage extended from media planning and analytics teams through brand marketing organizations, enabling a centralized view of campaign performance across channels and markets. Integrations focused on ingesting media platform and campaign metric feeds into the Salesforce Marketing Cloud Intelligence environment and consolidating brand level data for unified measurement and reporting.
Governance and rollout followed a pilot to scale approach, with Decision Foundry operationalizing the Insights Engine during the North America pilot and expanding it globally. Outcomes explicitly reported include the delivery of automated media insights and enabling faster centralized media optimization across brands and markets.
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IT Decision Makers and Key Stakeholders at Decision Foundry
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Buyer Intent: Companies Evaluating Decision Foundry Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Decision Foundry software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
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Decision Foundry System Integrator / VAR Profile
Decision Foundry is a system integrator and technology consulting firm headquartered in New York, United States, with approximately 300 employees and annual revenues of $60M.
Decision Foundry implements and supports enterprise applications across markets such as CRM.
APPS RUN THE WORLD tracks 1 verified Decision Foundry software implementations across industries and regions, including: PepsiCo where Decision Foundry implemented Salesforce Marketing Cloud Intelligence.
Decision Foundry has a strategic VAR/SI partnership with Salesforce, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Decision Foundry partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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