List of Salesforce Marketing Cloud Intelligence Customers
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United States
Since 2010, our global team of researchers has been studying Salesforce Marketing Cloud Intelligence customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Marketing Cloud Intelligence for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Marketing Cloud Intelligence for Marketing Analytics include: PepsiCo, a United States based Consumer Packaged Goods organisation with 319000 employees and revenues of $91.85 billion, Ticketmaster, a United States based Professional Services organisation with 6500 employees and revenues of $1.10 billion, trivago N.V., a Germany based Professional Services organisation with 1500 employees and revenues of $200.0 million and many others.
Contact us if you need a completed and verified list of companies using Salesforce Marketing Cloud Intelligence, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Salesforce Marketing Cloud Intelligence customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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PepsiCo | Consumer Packaged Goods | 319000 | $91.9B | United States | Salesforce | Salesforce Marketing Cloud Intelligence | Marketing Analytics | 2021 | Decision Foundry |
In 2021 PepsiCo partnered with Decision Foundry to implement Salesforce Marketing Cloud Intelligence as a Marketing Analytics platform focused on media performance reporting and measurement. The initial deployment served a North America pilot and was designed to scale globally, targeting franchise and brand level reporting across PepsiCo brands and markets.
The implementation centered on a custom Insights Engine built within Datorama to standardize media performance reporting and measurement workflows. Configuration included automated data ingestion and normalization pipelines, centralized reporting dashboards, and rule-based orchestration for campaign-level and aggregated brand analytics, aligned with Marketing Analytics functional terminology such as attribution, spend reconciliation, and performance segmentation.
Operational coverage extended from media planning and analytics teams through brand marketing organizations, enabling a centralized view of campaign performance across channels and markets. Integrations focused on ingesting media platform and campaign metric feeds into the Salesforce Marketing Cloud Intelligence environment and consolidating brand level data for unified measurement and reporting.
Governance and rollout followed a pilot to scale approach, with Decision Foundry operationalizing the Insights Engine during the North America pilot and expanding it globally. Outcomes explicitly reported include the delivery of automated media insights and enabling faster centralized media optimization across brands and markets.
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Ticketmaster | Professional Services | 6500 | $1.1B | United States | Salesforce | Salesforce Marketing Cloud Intelligence | Marketing Analytics | 2018 | n/a |
In 2018, Ticketmaster implemented Salesforce Marketing Cloud Intelligence as a centralized Marketing Analytics platform. The U.S.-based marketing deployment piloted Datorama Data Canvas in Q1 2018 to improve dashboarding and cross-channel insights and accelerate reporting cadence.
The implementation focused on centralizing marketing and campaign data across channels and partners, using Salesforce Marketing Cloud Intelligence to ingest, normalize, and visualize heterogeneous campaign feeds. Core capabilities implemented included Data Canvas driven visualization, real-time dashboarding, campaign-level analytics and scheduled reporting workflows, providing unified views for campaign performance and channel attribution.
Operational coverage encompassed Ticketmaster campaign teams, finance stakeholders and external partners who consumed standardized reports and interactive dashboards. Integrations were scoped to bring channel and partner data into a single Marketing Analytics environment, enabling real-time visualization and reporting for internal and external audiences.
Governance emphasized consistent dashboard templates and a tightened reporting cadence to support faster decision-making, with role-based access to analytics and shared views for cross-functional stakeholders. The pilot deployment of Datorama Data Canvas in Q1 2018 is documented as the catalyst for improved cross-channel insights and more frequent reporting cycles within Ticketmaster marketing.
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trivago N.V. | Professional Services | 1500 | $200M | Germany | Salesforce | Salesforce Marketing Cloud Intelligence | Marketing Analytics | 2018 | n/a |
In 2018, trivago N.V. implemented Salesforce Marketing Cloud Intelligence to unify global marketing channels and automate campaign reporting, enabling end-to-end ROAS calculation. The deployment used Salesforce Marketing Cloud Intelligence as a centralized Marketing Analytics platform for Germany and global marketing teams, consolidating channel performance into a single analytics environment.
The implementation focused on consolidating channel-level data ingestion, data normalization, automated ETL and report orchestration, and campaign-level ROAS attribution. Functional capabilities configured included unified channel connectors, automated campaign reporting pipelines, dashboarding for campaign and channel performance, and self-service analytics for marketing stakeholders.
Operational coverage included marketing teams in Germany and the broader global organization, with direct impact on the display team and content data preparation workflows, and a linked workflow into Finance-Marketing billing processes to streamline invoicing and reconciliation. Integrations were implemented at the workflow level to feed billing and reporting processes between marketing operations and finance.
The rollout delivered explicit efficiency outcomes reported by trivago, the display team saved ~80 hours per day and content data-prep time fell from nine hours to five minutes, while Finance-Marketing billing workflows were streamlined. The implementation positions trivago N.V. to use Salesforce Marketing Cloud Intelligence as the primary Marketing Analytics engine for unified reporting and campaign-level financial alignment.
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Buyer Intent: Companies Evaluating Salesforce Marketing Cloud Intelligence
- Baywinds Community Association, a United States based Non Profit organization with 10 Employees
- Modern Aviation, a United States based Transportation company with 210 Employees
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