Levallois-Perret, 92593,
France
Keyrus Group
Keyrus Group, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Keyrus Group collaboration with software players such as commercetools empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Keyrus Group | SAP | SAP Business Planning and Consolidation | EPM | EPM |
| Keyrus Group | commercetools | commercetools Commerce | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
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Coflex | Manufacturing | 600 | $100M | Mexico | commercetools | commercetools Commerce | eCommerce | 2025 |
In 2025 Coflex implemented commercetools Commerce to modernize its Coflex Online portal, replacing Adobe Commerce, as part of a targeted eCommerce initiative. The deployment used a composable, API-first architecture to shift from a B2C-centric platform to a B2B-optimized commerce layer focused on distributor and SMB customer workflows.
The commercetools Commerce implementation delivered core B2B capabilities including a streamlined checkout experience, self-service account statements, integrated payment handling and credit note management, and targeted order-to-cash process optimization. The platform configuration emphasized modular, composable services to support search improvements and greater data-centricity for catalog and pricing logic, enabling a hybrid sales model that combines self-service transactions with assisted sales functions.
Keyrus Group served as the implementation partner, executing a ten-sprint development plan with built-in QA in each sprint and a go live showcased at Expo Nacional Ferretera in September 2024, with full migration completing within six months. The rollout retired the previous Coflex Mobile internal sales tool and consolidated external distributor access on the new site, achieving 80 percent customer adoption and 89 percent sales force adoption within six months after launch.
Governance for the program was formalized as a C-level backed Blue Project, with commercial leadership driving priorities and IT providing technical governance. The team operated a multi-tier meeting cadence with weekly operational check ins and monthly executive reviews, and a structured change management program for sales that included incentives tying digital onboarding to up to 25 percent of commercial development targets.
Outcomes explicitly reported include increased customer engagement, accelerated digital transactions and revenue growth through the new B2B portal, while ongoing work focuses on integrating commercetools Commerce with a forthcoming ERP via APIs and web services and continuing enhancements to search and data capabilities. Coflex positioned the implementation as a foundation for scaling commerce capabilities across accounts payable, accounts receivable, logistics and inventory operations without altering stated implementation facts.
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Buyer Intent: Companies Evaluating Keyrus Group Services
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