Princeton, 08540, NJ,
United States
Mediaagility
Mediaagility, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Mediaagility collaboration with software players such as Google empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Mediaagility | Google Cloud Dataproc | Analytics and BI | Analytics and BI |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Manash Lifestyle | Distribution | 258 | $4M | India | Google Cloud Dataproc | Analytics and BI | 2017 |
In 2017 Manash Lifestyle operating the Purplle e-commerce site implemented Google Cloud Dataproc as a core component of its Analytics and BI environment, with Mediaagility engaged to support the deployment in India. The initial deployment targeted data ingestion, ELT pre-processing, and model training workflows that feed Purplle’s recommendation and personalization pipeline for e-commerce.
Google Cloud Dataproc was configured to handle scalable data processing and iterative model training, supporting batch and near real time pre-processing of behavioral and catalog data, and to operationalize recommendation model training as part of the analytics workflow. Functional capabilities implemented included data ingestion orchestration, ELT staging and transformation, feature preparation for machine learning, and automated model training pipelines to produce ranking and recommendation artifacts.
The Dataproc deployment was integrated into Purplle’s personalization pipeline and e-commerce operational flows, enabling runtime model scoring that serves personalized content to the storefront. Operational scope was India focused, affecting analytics, data science, personalization engineering, and e-commerce merchandising teams, and supporting high volume request loads for personalization.
Governance and process changes emphasized a shift from ETL to ELT, with Mediaagility assisting the rollout and operational handover to Purplle’s analytics team. The implementation of Google Cloud Dataproc reduced data processing time by approximately 60 percent and supported up to 8–24 million personalized requests per day, outcomes that directly influenced conversion and revenue performance.
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Buyer Intent: Companies Evaluating Mediaagility Services
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