Mumbai, 400086,
India
Manash Lifestyle Technographics
Manash Lifestyle Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Manash Lifestyle and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 258 Manash Lifestyle employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Manash Lifestyle has purchased the following applications: Google Cloud Dataproc for Analytics and BI in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Pipedrive CRM for CRM in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Manash Lifestyle is running and its propensity to invest more and deepen its relationship with Google , Salesforce , Zonka Feedback or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Manash Lifestyle revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Manash Lifestyle intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Manash Lifestyle Tech Stack and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Dataproc | Analytics and BI | Analytics and BI | Mediaagility | 2017 | 2017 |
In 2017 Manash Lifestyle operating the Purplle e-commerce site implemented Google Cloud Dataproc as a core component of its Analytics and BI environment, with Mediaagility engaged to support the deployment in India. The initial deployment targeted data ingestion, ELT pre-processing, and model training workflows that feed Purplle’s recommendation and personalization pipeline for e-commerce.
Google Cloud Dataproc was configured to handle scalable data processing and iterative model training, supporting batch and near real time pre-processing of behavioral and catalog data, and to operationalize recommendation model training as part of the analytics workflow. Functional capabilities implemented included data ingestion orchestration, ELT staging and transformation, feature preparation for machine learning, and automated model training pipelines to produce ranking and recommendation artifacts.
The Dataproc deployment was integrated into Purplle’s personalization pipeline and e-commerce operational flows, enabling runtime model scoring that serves personalized content to the storefront. Operational scope was India focused, affecting analytics, data science, personalization engineering, and e-commerce merchandising teams, and supporting high volume request loads for personalization.
Governance and process changes emphasized a shift from ETL to ELT, with Mediaagility assisting the rollout and operational handover to Purplle’s analytics team. The implementation of Google Cloud Dataproc reduced data processing time by approximately 60 percent and supported up to 8–24 million personalized requests per day, outcomes that directly influenced conversion and revenue performance.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Survey and Questionnaire | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pipedrive | Legacy | Pipedrive CRM | CRM | CRM | n/a | 2022 | 2022 |
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Customer Engagement | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Database Management | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Manash Lifestyle
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Manash Lifestyle Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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