Munich, 81379,
Germany
Nagarro
Nagarro, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Nagarro collaboration with software players such as In-House Applications, SAP and empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| Nagarro | In-House Applications | In-House Arriva Customer Engine | Customer Experience | CRM |
| Nagarro | SAP | SAP S/4 HANA | ERP Financial | ERP |
| Nagarro | SAP | SAP Analytics Cloud | Analytics and BI | Analytics and BI |
| Nagarro | SAP | SAP EnableNow | Digital Adoption | HCM |
| Nagarro | SAP | SAP IBP | Advanced Planning and Scheduling | SCM |
| Nagarro | SAP | SAP S/4HANA Cloud | ERP Financial | ERP |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Arriva Group | Transportation | 61845 | $6.2B | United Kingdom | In-House Applications | In-House Arriva Customer Engine | Customer Experience | 2023 |
In 2023, Arriva Group implemented the In-House Arriva Customer Engine, a Customer Experience application designed to centralize customer segmentation, personalization, and campaign orchestration for Arriva UK Bus. The initiative targeted CRM and digital marketing functions to address gaps in audience segmentation, marketing automation, and e-commerce personalization, with system integrator Nagarro supporting the implementation and integration work.
The In-House Arriva Customer Engine was configured with core modules for behavioral and transaction-based segmentation, marketing automation workflows, campaign orchestration, and analytics reporting. Implementation included automated scenario builders to drive lifecycle communications, configured channels for email and push notifications, and webhook-based triggers to external engagement services.
Architecturally the in-house engine was integrated with Bloomreach Engagement to execute personalized campaigns and retargeting, using webhook and API-driven data flows to synchronize customer profiles, event signals, and conversion outcomes. The integration provided a dashboard and analytics layer to surface customer insights and enable iterative optimization of journeys and segments.
Operational ownership sat with CRM and Digital Marketing teams at Arriva UK Bus, with governance focused on scenario-based automation standards, campaign performance monitoring, and prioritization of business needs during rollout. The implementation formalized processes for segment analysis, campaign optimization, and cross-channel orchestration to support retention and re-engagement programs.
Explicit outcomes reported after the deployment included a 380% increase in CRM revenue year-over-year on the L4L campaign and a 14% increase in email open rate year-over-year on the L4L campaign. Additional campaign results included an 11.5% conversion rate on a retargeting campaign and an email campaign with a 59% open rate and 21% click-through rate, reflecting materially higher engagement and conversion after the In-House Arriva Customer Engine deployment integrated with Bloomreach Engagement.
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CrossCountry United Kingdom | Transportation | 1860 | $749M | United Kingdom | In-House Applications | In-House Arriva Customer Engine | Customer Experience | 2025 |
In 2025 CrossCountry United Kingdom awarded Arriva a multi-year contract to deliver a new website and mobile app using the In-House Arriva Customer Engine, a deployment intended to provide planning, booking, payment and real-time journey updates for UK passengers. The contract award was made via the UK government UCR framework and targets passenger-facing digital channels across CrossCountry’s national rail network.
The implementation of the In-House Arriva Customer Engine focused on customer experience capabilities including journey planning, a web and mobile booking engine, payment processing orchestration and real-time passenger information distribution. Configuration work emphasized session and profile management, booking workflows and notification services to support mobile push and in-app updates as part of Customer Experience delivery.
Integrations planned as part of the rollout center on live journey data feeds and payment system connectivity, with Arriva and CrossCountry coordinating external data ingestion for timetables and service updates. Nagarro is listed as the systems integrator supporting implementation and integration testing for the website and mobile app, and the scope explicitly covers UK passenger-facing operations rather than back office functions.
Governance was structured as a multi-year commercial and delivery program between CrossCountry and Arriva, with phased rollout of the website and mobile app and joint change control to align product updates to operational service patterns. Arriva forecasts the contract will add millions of customers to ACE and grow the platform’s market share, a stated outcome tied to the UCR framework selection and expanded deployment.
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EuroKera | Manufacturing | 1000 | $100M | France | SAP | SAP S/4 HANA | ERP Financial | 2020 |
In 2020, EuroKera implemented SAP S/4 HANA as its single ERP for all sites under the ERP Financial category. The deployment was executed in public cloud mode and framed as a major program to optimize management of the group’s manufacturing and financial activities across its sites.
The SAP S/4 HANA implementation emphasized core ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, cash management and controlling, configured to centralize and standardize financial workflows. SAP Enable Now was deployed alongside SAP S/4 HANA to drive user adoption and provide in-application guidance and training for standardized transaction processing.
The program included integrated deployments of SAP IBP and SAP Analytics Cloud to link operational planning with financial processes and to provide consolidated analytics and reporting. In this architecture SAP S/4 HANA functions as the transactional finance backbone while SAP IBP supplies planning inputs and SAP Analytics Cloud delivers cross-site reporting and dashboards.
Nagarro served as the implementation partner supporting delivery and rollout across the group, coordinating the public cloud migration, configuration and cutover activities. Governance emphasized process standardization and packaged finance templates to enforce consistent workflows across sites, and the overall program was positioned to support EuroKera’s growth.
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Manufacturing | 1000 | $100M | France | SAP | SAP IBP | Advanced Planning and Scheduling | 2020 |
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Manufacturing | 1000 | $100M | France | SAP | SAP Analytics Cloud | Analytics and BI | 2020 |
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Manufacturing | 1000 | $100M | France | SAP | SAP EnableNow | Digital Adoption | 2020 |
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Transportation | 181 | $70M | United Kingdom | In-House Applications | In-House Arriva Customer Engine | Customer Experience | 2019 |
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Oil, Gas and Chemicals | 46 | $5M | France | SAP | SAP S/4HANA Cloud | ERP Financial | 2021 |
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Transportation | 862 | $250M | United Kingdom | In-House Applications | In-House Arriva Customer Engine | Customer Experience | 2018 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Salesforce Administrator | Manager | Marketing | ||||
| Salesforce Administrator | Manager | Marketing |
Buyer Intent: Companies Evaluating Nagarro Services
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