Johnson City, 37601, TN,
United States
Ntara
Ntara, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Ntara collaboration with software players such as Kentico Software empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Ntara | Kentico Software | Kentico CDP | Customer Data Platform | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
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Teradata | Professional Services | 5700 | $1.8B | United States | Kentico Software | Kentico CDP | Customer Data Platform | 2017 |
In 2017, Teradata implemented Kentico CDP as part of a multilingual digital engagement for its global services organization. The work used Kentico Xperience to deliver multilingual content and web experience capabilities while positioning Kentico CDP functionality for contact and segmentation work, consistent with Customer Data Platform usage for persona and segmentation orchestration.
The implementation included configuration of contact and segmentation capabilities, personalization flows, and marketing automation linkages, with Kentico CDP and Kentico Xperience serving as the central repository for site-level customer attributes and segmentation rules. Integrations were explicitly implemented with Eloqua for marketing automation orchestration and Celebrus for customer data capture and analytics, enabling data enrichment and real time event ingestion to inform personalization and segment membership.
Ntara acted as the implementation partner coordinating the integration architecture and rollout across Teradata digital marketing and CRM functions. The deployment scope covered global digital marketing/CRM operations, with governance focused on shared contact models, unified segmentation logic, and event-level data feeds from Celebrus into the Kentico Xperience and Kentico CDP configuration to support personalization and campaign execution.
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Buyer Intent: Companies Evaluating Ntara Services
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