Portland, 97204, OR,
United States
Obility Consulting
Obility Consulting, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Obility Consulting collaboration with software players such as Ion Interactive empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Obility Consulting | Ion Interactive | Ion Interactive Platform | Content Management | Content Management |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Xactly | Professional Services | 886 | $95M | United States | Ion Interactive | Ion Interactive Platform | Content Management | 2015 | In 2015 Xactly deployed the Ion Interactive Platform for Content Management to power high-volume targeted landing pages and microsites in the United States. The implementation targeted marketing and demand generation functions, using interactive page templates to support campaign-level segmentation and lead capture. Obility Consulting executed the build and rollout, delivering the initial site set and implementation services. Configuration centered on reusable template libraries and page-level personalization, enabling rapid assembly of campaign microsites and targeted landing pages. The Ion Interactive Platform was used to implement custom landing page builds, form-based lead capture, and variant page configurations to support lead qualification workflows. Deployment included tooling for centralized content management and publisher controls to reduce manual handoffs. Lead data was integrated directly into Marketo to feed Xactly's marketing automation and nurture programs, with form field mappings and post-submit routing established during the project. Operational coverage remained within the United States and focused on campaign teams and demand generation operations. Hosting and publishing workflows were implemented to support high-volume page creation and frequent campaign launches. Obility Consulting implemented over 50 custom landing pages which cut landing page time-to-market by over 85 percent and improved lead quality as reported in the case study. Governance shifted to a template-driven build process managed by marketing operations, reducing reliance on bespoke development for each campaign. The project demonstrates the Ion Interactive Platform as a Content Management solution aligned to enterprise campaign orchestration and lead capture for Xactly. |
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