Quebec, G2K 2H6, QC,
Canada
OSF Digital
OSF Digital, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. OSF Digital collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| OSF Digital | Tecsys | Tecsys Omni OMS | Order Management | SCM |
| OSF Digital | Salesforce | Salesforce Commerce Cloud | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Service Cloud | Customer Support | 2020 | In 2020 Mahou San Miguel implemented Salesforce Service Cloud to centralize Customer Support and strengthen customer retention and e commerce engagement across Tienda Mahou San Miguel. The implementation explicitly positions Salesforce Service Cloud within a broader Salesforce ecosystem to support customer service workflows, consent capture for commercial communications, and loyalty enabled interactions. Salesforce Service Cloud was configured to deliver standard Customer Support capabilities including case management, a unified service console, knowledge sharing, and service automation to support customer inquiries originating from the online store. The program also incorporated Loyalty Management, custom segmentation logic, and a voucher system to drive repeat purchases, reflecting a service design that blends traditional support with loyalty and retention workflows. OSF Digital served as the system integrator, building an integrated architecture connecting Salesforce Commerce Cloud customizations, Service Cloud, Experience Cloud, Marketing Cloud, Data Cloud, and a B2C CRM Connector. Integrations included a Service and Marketing Cloud connector and Data Cloud links for buyer and non buyer segments, enabling shared customer profiles, targeted communications, and synchronized e commerce and service interactions across marketing, customer service, and commerce teams. Governance emphasized cross functional workflows between service, commerce, and marketing teams, tiered loyalty program segmentation, and real time data sharing to support customer acceptance of commercial communications and community building. The published outcomes associated with the integrated solution include a 39.03 percent revenue augmentation, a 26.15 percent increase in orders, 224.44 percent visits growth, a 15 percent increase in purchase frequency, and a 12 percent increase in average order value, illustrating measurable commercial results tied to the Salesforce Service Cloud led Customer Support and loyalty ecosystem. | |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 | In 2024 Mahou San Miguel implemented Salesforce Loyalty Management to formalize a Customer Loyalty initiative focused on retaining customers, reducing guest checkouts on Tienda Mahou San Miguel, and improving consent capture for commercial communications. The decision built on an existing Salesforce footprint that included Service Cloud and Experience Cloud, and targeted ecommerce, marketing, and service functions within the company headquartered in Spain. The implementation delivered a tiered loyalty program and detailed segmentation capabilities, using Salesforce Loyalty Management to orchestrate rewards, voucher issuance, and tier management. The program included experiential modules labeled Experiencias for event ticketing and exclusive tastings, interactive brand storytelling features for the Brands Corner, and a personalized label creation capability, all integrated into loyalty workflows to enable personalized rewards and communications. OSF Digital served as the implementation partner and implemented an integrated Salesforce architecture connecting Commerce Cloud customizations, Service Cloud, Experience Cloud, Marketing Cloud, Data Cloud, and Salesforce Loyalty Management. The deployment used the B2C-CRM Connector to streamline service and commerce integration and added a Service and Marketing Cloud connector, establishing real-time customer segmentation between buyer and non-buyer audiences and enabling voucher system integration for transactional and promotional use cases. Governance and operational rollout leveraged existing ecommerce and CRM processes and introduced segmentation-driven campaign governance and consent management to capture acceptance of commercial communications. The multi-year collaboration with OSF Digital informed phased rollouts across ecommerce, marketing, and service teams, with configuration and automation to support personalized campaigns and community engagement programs. Mahou San Miguel reported concrete outcomes following the implementation, including a 39.03 percent revenue augmentation, a 26.15 percent increase in orders, a 224.44 percent growth in visits, a 15 percent increase in purchase frequency, and a 12 percent increase in average order value, alongside an increased community of devoted customers, elevated segmentation and data-driven insights, and enhanced customer retention. |
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Buyer Intent: Companies Evaluating OSF Digital Services
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