Quebec, G2K 2H6, QC,
Canada
OSF Digital
OSF Digital, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. OSF Digital collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| OSF Digital | Tecsys | Tecsys Omni OMS | Order Management | SCM |
| OSF Digital | Salesforce | Salesforce Commerce Cloud | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Marks & Spencer_x000D_ | Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2023 | In 2023, Marks & Spencer implemented Salesforce Marketing Cloud as a core Marketing Automation platform to support the global expansion of its Sparks loyalty program. The deployment was part of an omnichannel loyalty initiative led with SI OSF Digital, with a June 2023 kick off and a pilot targeted for early 2024, aligning marketing automation, loyalty orchestration, and personalization to nurture customer relationships at scale. The implementation configured Salesforce Marketing Cloud automation and journey capabilities to manage membership lifecycle communications, welcome and onboarding flows, and targeted promotional journeys tied to loyalty events. Salesforce Loyalty Management was implemented in parallel to define program rules and entitlements, while Einstein was enabled to support personalized messaging and predictive audience selection, creating a closed loop between loyalty triggers and marketing campaigns. Integrations were executed to connect Salesforce Loyalty Management, Salesforce Commerce Cloud, the internal data warehouse and analytical systems, and Salesforce Marketing Cloud, closing Customer 360 for Sparks International. The solution was configured to operate across 25 countries, in six languages and 20 currencies, enabling centralized orchestration of loyalty-driven campaigns and localized execution for commercial and CRM teams. Governance and rollout were delivered in a four month implementation phase and transitioned into an ongoing engagement with OSF Digital to enhance Marketing Cloud automation and journeys. Reported outcomes from the deployment include a 2 percent uplift in revenue, new Sparks sign ups exceeding targets by 89 percent, a 46 percent increase in sales penetration for Sparks members, and a 13 percent rise in average order value after enrollment, demonstrating early commercial impact tied directly to the integrated Salesforce Marketing Cloud Marketing Automation deployment. | |
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Schuh | Retail | 4369 | $520M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 | ||
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Cult Beauty | Retail | 300 | $65M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2021 | In 2021, Cult Beauty implemented Salesforce Loyalty Management as its Customer Loyalty platform, driving a formalized loyalty program buildout for retail operations. The effort was led by an internal development lead and a core team of six, with liaison to an external 3rd party Salesforce affiliate and engagement of implementation partner OSF Digital for delivery support. The implementation centered on configuring Salesforce Loyalty Management to support loyalty enrollment, points accrual rules, tier management and reward fulfillment workflows, aligned with business refinement activities. Development work combined business rule definition with technical configuration and API orchestration to capture customer events and translate them into loyalty transactions. The project was executed alongside a SAP CC replatforming initiative, using Amazon SQS for asynchronous integration between the replatformed SAP Commerce Cloud environment and the Salesforce Loyalty Management implementation. This created an event driven messaging layer to decouple commerce events from loyalty processing and to ensure reliable queuing of enrollment and points events across systems. Governance combined sprint based technical development with cross functional business refinement, led by the internal team of six and coordinated with the external Salesforce affiliate and OSF Digital. Rollout and ongoing change control emphasized integrated testing between commerce and loyalty flows and iterative refinement of rules and event mappings before production activation. | |
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Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2023 |
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Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Commerce Cloud | eCommerce | 2023 |
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Retail | 800 | $91M | Germany | Salesforce | Salesforce Commerce Cloud | eCommerce | 2019 |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2024 |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 |
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Consumer Packaged Goods | 2000 | $500M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Experience Cloud | Customer Engagement,Customer Experience | 2020 |
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Buyer Intent: Companies Evaluating OSF Digital Services
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