Quebec, G2K 2H6, QC,
Canada
OSF Digital
OSF Digital, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. OSF Digital collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| OSF Digital | Tecsys | Tecsys Omni OMS | Order Management | SCM |
| OSF Digital | Salesforce | Salesforce Commerce Cloud | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
|
|
|
Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 | In 2024 Mahou San Miguel implemented Salesforce Loyalty Management to formalize a Customer Loyalty initiative focused on retaining customers, reducing guest checkouts on Tienda Mahou San Miguel, and improving consent capture for commercial communications. The decision built on an existing Salesforce footprint that included Service Cloud and Experience Cloud, and targeted ecommerce, marketing, and service functions within the company headquartered in Spain. The implementation delivered a tiered loyalty program and detailed segmentation capabilities, using Salesforce Loyalty Management to orchestrate rewards, voucher issuance, and tier management. The program included experiential modules labeled Experiencias for event ticketing and exclusive tastings, interactive brand storytelling features for the Brands Corner, and a personalized label creation capability, all integrated into loyalty workflows to enable personalized rewards and communications. OSF Digital served as the implementation partner and implemented an integrated Salesforce architecture connecting Commerce Cloud customizations, Service Cloud, Experience Cloud, Marketing Cloud, Data Cloud, and Salesforce Loyalty Management. The deployment used the B2C-CRM Connector to streamline service and commerce integration and added a Service and Marketing Cloud connector, establishing real-time customer segmentation between buyer and non-buyer audiences and enabling voucher system integration for transactional and promotional use cases. Governance and operational rollout leveraged existing ecommerce and CRM processes and introduced segmentation-driven campaign governance and consent management to capture acceptance of commercial communications. The multi-year collaboration with OSF Digital informed phased rollouts across ecommerce, marketing, and service teams, with configuration and automation to support personalized campaigns and community engagement programs. Mahou San Miguel reported concrete outcomes following the implementation, including a 39.03 percent revenue augmentation, a 26.15 percent increase in orders, a 224.44 percent growth in visits, a 15 percent increase in purchase frequency, and a 12 percent increase in average order value, alongside an increased community of devoted customers, elevated segmentation and data-driven insights, and enhanced customer retention. | |
|
|
|
Retail | 800 | $91M | Germany | Salesforce | Salesforce Commerce Cloud | eCommerce | 2019 | In 2019, Butlers GmbH & Co KG integrated WordPress-driven editorial content into Salesforce Commerce Cloud on its www.Butlers.com eCommerce site by licensing OSF Digital's BlogLINK 2.0. The engagement linked the retailer's content strategy to commerce infrastructure to streamline internal content management and present editorial assets alongside product and promotional information. The implementation deployed BlogLINK 2.0 as an SFRA compatible cartridge certified by Salesforce, enabling blog articles from WordPress to be ingested into Commerce Cloud as Content Assets. Configuration work focused on Business Manager integration, support for multiple blogs and multiple languages, and packaging blog content so it could be managed and surfaced by merchandising and marketing workflows within Salesforce Commerce Cloud. OSF Digital licensed and supported the deployment, integrating WordPress with Commerce Cloud and configuring Business Manager to host the content assets and editorial metadata. Operational scope centered on Butlers' ecommerce organization and marketing and merchandising teams at the Cologne-based retailer, with the integration positioned to feed personalized content into product and category experiences on the Commerce Cloud storefront. Governance changes prioritized centralized editorial workflows inside Business Manager to reduce manual content syndication and to align content publication with commerce promotions. The announced outcomes in the project brief included driving additional website traffic, empowering more personalized customer experiences, improving the customer journey, and enhancing brand image, as stated by OSF Digital and Butlers. |
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Buyer Intent: Companies Evaluating OSF Digital Services
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||