New Hartford, 13413, NY,
United States
Partech
Partech, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Partech collaboration with software players such as Par Tech empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Partech | Par Tech | Par Tech Retail | Retail Management | ERP Services and Operations |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Raceway | Retail | 450 | $100M | United States | Par Tech | Par Tech Retail | Retail Management | 2025 |
In 2025 RaceWay implemented Par Tech Retail to power its RaceWay Rewards program, deploying the Par Tech Retail application as its Retail Management platform across its convenience and fuel estate. The deployment targets RaceWay’s franchise network and retail operations, aligning the application with the company’s customer loyalty and guest experience objectives.
Par Tech Retail was configured to operate as an integrated Retail Management platform with core modules for loyalty orchestration, point of sale coordination, digital ordering, payments linkage, back office reporting, hardware support, and real time analytics. The implementation emphasizes personalized offer engines and customer segmentation capabilities native to the Par Tech Retail application, and preserves centralized program rules while enabling store level offer execution.
The rollout covers RaceWay’s network of over 240 locations spanning 11 states, and is designed to integrate Par Tech Retail with in store POS workflows, digital channels, payments pipelines, and franchise reporting. Integration patterns described in the program emphasize unified transaction capture, real time loyalty enrollment and redemption, and analytics feeds to support targeted promotions across stores and digital touchpoints.
Partech served as the implementation partner for the rollout, coordinating program configuration, franchise enablement, and phased deployment to the RaceWay franchise network. Governance responsibilities include centralized campaign rules and offer governance, franchise training on enrollment and redemption workflows, and ongoing configuration management to support future program features.
RaceWay positioned Par Tech Retail to deliver immediate value to members through tailored offers and to help franchisees drive repeat visits and increase customer engagement. The implementation is presented as scalable and extensible, enabling RaceWay to explore additional program features, integrations, and partnerships over time.
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Buyer Intent: Companies Evaluating Partech Services
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