Raceway
200 Galleria Parkway Suite 900,
Atlanta, 30339, GA,
United States
Atlanta, 30339, GA,
United States
1 404-549-9203
Retail
Raceway Technographics
Raceway Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Raceway and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Raceway employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Raceway has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2011, Workstream Hiring for Recruiting in 2020, Par Tech Retail for Retail Management in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Raceway is running and its propensity to invest more and deepen its relationship with Intuit , Workstream , Par Tech or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Raceway revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Raceway intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Raceway Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP Financial Management | n/a | 2011 | 2011 |
In 2011, Raceway implemented Intuit Quickbooks Enterprise to support core accounting and payroll operations. The Intuit Quickbooks Enterprise deployment was scoped to Raceway's finance organization at the 450 employee retailer and addressed ERP Financial responsibilities including payroll, tax filings, accounts receivable and accounts payable.
Configuration centered on weekly payroll processing and tax reporting, with Quickbooks used to maintain weekly payroll records, calculate withholding, and prepare employer 941 filings along with quarterly 940 and ESC filings and monthly state withholding returns. Accounts receivable and accounts payable capabilities in Intuit Quickbooks Enterprise were configured to post AR and AP transactions, capture vendor invoices, and manage payment execution workflows.
Operationally the deployment consolidated mail opening, vendor invoice capture, and bill payment into the accounting workflow so that physical invoice receipt fed AP posting and payment activities in Quickbooks. Financial functions impacted included payroll administration, corporate and state tax compliance, sales and federal tax tracking, and day to day accounts administration across Raceway's corporate finance team.
Governance established recurring schedules and procedural controls for weekly payroll maintenance, monthly state withholding filing, quarterly 940 and ESC submissions, and ongoing oversight of employer 941 taxes. Intuit Quickbooks Enterprise served as the system of record for postings and centralized responsibility for tax filing and bill payments within Raceway's finance function.
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workstream | Legacy | Workstream Hiring | Recruiting | HCM | n/a | 2020 | 2020 |
In 2020 Raceway deployed Workstream Hiring to standardize store-level recruiting and accelerate time to hire. Workstream Hiring is a cloud-hosted, mobile-first Recruiting application that centralizes candidate sourcing, screening automation, applicant tracking, mobile onboarding, and automated training workflows to help find qualified employees and automate the training process across Raceway retail locations.
The implementation emphasized standardized job templates and hiring workflows so each store can operate like the best store, with store managers and HR using the Workstream Hiring mobile interface to post openings, screen and qualify candidates, and complete onboarding and training sequences. Operational scope covers Raceway's retail store network and affects recruiting, store operations, and HR administration, with role-based access controls and workflow automation to enforce consistent hiring governance. Raceway hires faster with Workstream and the mobile-first design enables most hiring and training steps to be completed from a phone, supporting decentralized execution with centralized process controls.
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Par Tech | Legacy | Par Tech Retail | Retail Management | ERP Services and Operations | PAR Tech | 2025 | 2025 |
In 2025 RaceWay implemented Par Tech Retail to power its RaceWay Rewards program, deploying the Par Tech Retail application as its Retail Management platform across its convenience and fuel estate. The deployment targets RaceWay’s franchise network and retail operations, aligning the application with the company’s customer loyalty and guest experience objectives.
Par Tech Retail was configured to operate as an integrated Retail Management platform with core modules for loyalty orchestration, point of sale coordination, digital ordering, payments linkage, back office reporting, hardware support, and real time analytics. The implementation emphasizes personalized offer engines and customer segmentation capabilities native to the Par Tech Retail application, and preserves centralized program rules while enabling store level offer execution.
The rollout covers RaceWay’s network of over 240 locations spanning 11 states, and is designed to integrate Par Tech Retail with in store POS workflows, digital channels, payments pipelines, and franchise reporting. Integration patterns described in the program emphasize unified transaction capture, real time loyalty enrollment and redemption, and analytics feeds to support targeted promotions across stores and digital touchpoints.
Partech served as the implementation partner for the rollout, coordinating program configuration, franchise enablement, and phased deployment to the RaceWay franchise network. Governance responsibilities include centralized campaign rules and offer governance, franchise training on enrollment and redemption workflows, and ongoing configuration management to support future program features.
RaceWay positioned Par Tech Retail to deliver immediate value to members through tailored offers and to help franchisees drive repeat visits and increase customer engagement. The implementation is presented as scalable and extensible, enabling RaceWay to explore additional program features, integrations, and partnerships over time.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2020 | 2020 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2022 | 2022 |
|
PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Project Portfolio Management | PPM |
|
2021 | 2021 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
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|
|
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Content Delivery Network | IaaS |
|
2020 | 2020 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at Raceway
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Raceway Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Raceway IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Raceway digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Raceway Technographics
Raceway is a Retail organization based in United States,
with around 450 employees and annual revenues of $100.0 million.
Raceway operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Workstream Hiring and Par Tech Retail,
covering areas like ERP Financial, Recruiting and Retail Management.
Raceway has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Workstream and Par Tech.
Raceway recently adopted applications including
Par Tech Retail in 2025, DocuSign eSignature in 2022 and SmartSheet in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Raceway’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Raceway’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Raceway technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.