rb2
Wilhelminalaan 1C,
Purmerend, 1441 EK,
Netherlands
Purmerend, 1441 EK,
Netherlands
31 299 200 800
Professional Services
rb2
List of Software Implementations where rb2 is Reseller or System Integrator
rb2, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. rb2 collaboration with software players such as Virto Commerce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
rb2 is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| rb2 | Virto Commerce | Virto Commerce | eCommerce | eCommerce |
| rb2 | Virto Commerce | Virto Commerce Order Management | Order Management | SCM |
List of Software Implementations where rb2 is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Lavazza Netherlands | Distribution | 50 | $40M | Netherlands | Virto Commerce | Virto Commerce | eCommerce | 2019 |
In 2019, Lavazza Netherlands implemented Virto Commerce for eCommerce to unify product catalogs across the Netherlands and broader Benelux region, supporting a catalog of more than 4,000 SKUs for both B2B and B2C channels. The project was executed with implementation partner rb2 and targeted a consolidated commerce platform to serve regional storefronts and wholesale ordering workflows.
The Virto Commerce implementation delivered configurable B2B and B2C product options and multi-language storefront support, enabling differentiated product configurations and regionalized content. Catalog management and product option configuration were central capabilities, and the deployment included customer insights functionality to surface behavioral and transactional signals for commercial teams.
Architecturally the solution integrated five backend systems across the Netherlands and Benelux, with an integration layer connecting Virto Commerce to order management, inventory, pricing, and other enterprise systems to support end to end commerce flows. Operational coverage spanned commercial functions including sales, marketing, and distribution operations, enabling a single product and pricing source for regional channels.
Governance included centralized catalog stewardship and multilingual content workflows overseen during the rb2 led rollout across Benelux sites, aligning product configuration and publishing processes. The implementation explicitly delivered improved customer insights and better scalability as stated benefits, while providing a unified eCommerce platform for ongoing regional commerce operations.
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Lavazza Netherlands | Distribution | 31 | $50M | Netherlands | Virto Commerce | Virto Commerce Order Management | Order Management | 2019 |
In 2019, Lavazza Netherlands implemented Virto Commerce Order Management to create a unified B2B and B2C commerce platform for its Benelux operations and distributor Bluespresso. The deployment centralized order intake and processing across channels while establishing a single order management backbone under the Order Management category.
Virto Commerce Order Management was configured to support core commerce capabilities including online order placement, order history visibility, management of order lists and invoice handling, consolidating order processing workflows for business customers and retail buyers. The implementation emphasized functional modules for order capture, customer order self service, and consolidated order documentation to reduce operational fragmentation.
The project was delivered with implementation partner rb2 and covered the Benelux region, with operational impact concentrated on commercial and account management teams. Governance changes focused on centralized order processing and workflow standardization, and the rollout produced improved order management workflows and better customer insights for account managers as stated in the case description.
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IT Decision Makers and Key Stakeholders at rb2
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Buyer Intent: Companies Evaluating rb2 Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating rb2 software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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rb2 System Integrator / VAR Profile
rb2 is a system integrator and technology consulting firm headquartered in Purmerend, Netherlands, with approximately 120 employees and annual revenues of $13M.
rb2 implements and supports enterprise applications across markets such as eCommerce and SCM.
APPS RUN THE WORLD tracks 2 verified rb2 software implementations across industries and regions, including: Lavazza Netherlands where rb2 implemented Virto Commerce, and Lavazza Netherlands where rb2 implemented Virto Commerce Order Management.
rb2 has a strategic VAR/SI partnership with Virto Commerce, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing rb2 partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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