Freeway Consulting
Av. Pdte. Masaryk 29,
Mexico City, 11560, MX,
Mexico
Mexico City, 11560, MX,
Mexico
52 55 4162 7490
Professional Services
Freeway Consulting
List of Software Implementations where Freeway Consulting is Reseller or System Integrator
Freeway Consulting, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Freeway Consulting collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Freeway Consulting is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Freeway Consulting | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | CRM |
| Freeway Consulting | Salesforce | Salesforce Service Cloud | Customer Support | CRM |
List of Software Implementations where Freeway Consulting is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Grupo SURA | Banking and Financial Services | 62396 | $7.4B | Colombia | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2024 | In 2024, Grupo SURA implemented Salesforce Marketing Cloud as the central Marketing Automation platform for a company-wide customer wellness and engagement initiative. The deployment was delivered in partnership with Salesforce Summit Partner Freeway Consulting and bundled with Salesforce Loyalty Cloud and Salesforce Service Cloud to create an integrated customer experience stack. The implementation focused on Marketing Cloud capabilities for journey orchestration, audience segmentation, automated campaign execution and hyper-personalization across email, SMS and social channels. Salesforce Loyalty Cloud was configured to support a digital rewards program that incentivizes healthy behaviors, while Service Cloud enabled multichannel case management and personalized support workflows linked to wellness program interactions. Operationally the solution connected marketing orchestration to customer relationship data within the Salesforce ecosystem, unifying loyalty, service and marketing signals to drive automated outreach and personalized interventions. The rollout targeted insurance and health-related lines of business and aligned marketing, customer service and wellness program operations to a shared customer profile and lifecycle model. Governance and process changes included centralized campaign governance, rules for rewards qualification and automated escalation paths between marketing journeys and service cases, implemented by Freeway Consulting to ensure alignment between business rules and technical orchestration. Data-driven automation and consent-aware personalization were emphasized to sustain ongoing engagement and campaign cadence. As described by the implementation partners, outcomes included improved customer health and quality of life, reduced claims and associated costs, strengthened customer relationships and higher customer satisfaction resulting from the personalized wellness program. Grupo SURA Salesforce Marketing Cloud Marketing Automation now operates as the primary engine for customer engagement, loyalty and service-triggered marketing across the organization. | |
 |
Aeroméxico | Transportation | 13880 | $4.9B | Mexico | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2015 | In 2015, Aeroméxico implemented Salesforce Sales Cloud. The deployment targeted core commercial operations and was part of a broader Salesforce program that includes Marketing Cloud and Service Cloud, executed with Freeway Consulting and the vendor Salesforce, aligned to an enterprise Sales Automation,CRM,Sales Engagement strategy. Configuration focused on standard Salesforce Sales Cloud capabilities such as lead management, opportunity and pipeline management, account and contact data model, and sales engagement workflows. Workflows and automation were aligned to customer journey design and CRM strategy to enable B2B sales processes and outbound engagement orchestration, and an Analytics Pilot was deployed to validate sales reporting and pipeline insights. The program integrated Sales Cloud with Marketing Cloud and Service Cloud components to create crossfunctional CRM processes spanning sales, marketing, and customer service. Security and compliance requirements for PCI and broader cybersecurity controls were incorporated into deployment governance, reflecting explicit PCI and compliance considerations in the implementation. Rollout followed a phased approach with the Analytics Pilot informing wider configuration and governance, while CRM strategy work defined process owners and data stewardship responsibilities. Freeway Consulting led implementation governance, coordinating compliance checks and rollout sequencing across Aeroméxico business units. | |
|
|
Aeroméxico | Transportation | 13880 | $4.9B | Mexico | Salesforce | Salesforce Service Cloud | Customer Support | 2015 | In 2015, Aeroméxico implemented Salesforce Service Cloud to centralize Customer Support and CRM operations across its customer service organization. The deployment of Salesforce Service Cloud was part of a broader Salesforce program that included Sales Cloud B2B and Marketing Cloud, and the project was delivered with Freeway Consulting as the implementation partner. Configuration focused on core Customer Support capabilities, including case management, knowledge management, omnichannel engagement and routing, a unified service console, workflow automation for ticket resolution, and service reporting. Customer journey design and CRM strategy workstreams were used to drive requirements, and an Analytics Pilot was provisioned to validate service metrics and reporting use cases prior to wider rollout. Integrations explicitly included Salesforce Marketing Cloud and Sales Cloud B2B, and the Service Cloud deployment was instrumented to feed the analytics pilot for cross cloud service and marketing insights. Cybersecurity and PCI compliance requirements were addressed as part of the implementation, with controls and process checks integrated into the Service Cloud configuration and data handling flows. Operational coverage prioritized Aeroméxico customer support teams and contact center channels in Mexico, aligning case workflows with established CRM strategy. Governance work included customer journey mapping, CRM governance policies, phased rollout planning anchored by the analytics pilot, and implementation oversight by Freeway Consulting. The governance model emphasized service process ownership, compliance oversight for PCI and cybersecurity, and training for service staff to operationalize new Service Cloud workflows. | |
|
|
|
Banking and Financial Services | 62396 | $7.4B | Colombia | Salesforce | Salesforce Service Cloud | Customer Support | 2024 |
|
|
|
|
|
Banking and Financial Services | 62396 | $7.4B | Colombia | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 |
|
|
Showing 1 to 5 of 5 entries
IT Decision Makers and Key Stakeholders at Freeway Consulting
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Buyer Intent: Companies Evaluating Freeway Consulting Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Freeway Consulting software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||
Freeway Consulting System Integrator / VAR Profile
Freeway Consulting is a system integrator and technology consulting firm headquartered in Mexico City, Mexico, with approximately 250 employees and annual revenues of $20M.
Freeway Consulting implements and supports enterprise applications across markets such as CRM.
APPS RUN THE WORLD tracks 5 verified Freeway Consulting software implementations across industries and regions, including: Grupo SURA where Freeway Consulting implemented Salesforce Marketing Cloud, Aeroméxico where Freeway Consulting implemented Salesforce Sales Cloud, and Aeroméxico where Freeway Consulting implemented Salesforce Service Cloud.
Freeway Consulting has a strategic VAR/SI partnership with Salesforce, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Freeway Consulting partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
Subscribe to APPS RUN THE WORLD to access the complete Freeway Consulting dataset, verified system implementations, and related deployment insights.