Kansas City, 64116, MO,
United States
VML
VML, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. VML collaboration with software players such as Acquia empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| VML | Acquia | Acquia Digital Experience Platform | Content Management | Content Management |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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United Rentals | Professional Services | 26300 | $14.3B | United States | Acquia | Acquia Digital Experience Platform | Content Management | 2020 | In 2020, United Rentals implemented Acquia Digital Experience Platform in the Apps Category . The company partnered with VML and Acquia to centralize product information and digital assets using Acquia PIM, DAM and Cloud, with a primary focus on improving content quality for used equipment and increasing e-commerce lead capture. The Acquia Digital Experience Platform deployment consolidated product information management and digital asset management capabilities, enabling structured product catalogs, asset syndication and content orchestration across the commerce site. Configuration work included PIM data modeling, DAM taxonomy and metadata standardization, content publication workflows and cloud provisioning to support marketing driven commerce content. Integrations connected Acquia PIM and DAM outputs to United Rentals web commerce channels and lead capture workflows within the United States, aligning published product content with e-commerce listing pages and inquiry routing. Operational coverage centered on marketing, e-commerce and product teams in the US, with VML providing implementation services alongside Acquia for configuration, integration and rollout coordination. Outcomes reported for the US commerce and content project included an approximate 36% increase in conversion rate and an approximate 43% year over year increase in used-equipment leads, attributed to improved content quality and centralized asset management. Governance changes emphasized content ownership, standardized workflows and asset stewardship to maintain consistency across commerce touchpoints. |
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Buyer Intent: Companies Evaluating VML Services
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