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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

12Th-Frame Tech Stack and Enterprise Applications

CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
MailerLite Legacy MailerLite Marketing Automation CRM n/a 2022 2022
In 2022, 12Th-Frame implemented MailerLite as its Marketing Automation platform. The small retail business based in the Philippines deployed MailerLite on its website to centralize email capture, subscriber management, and campaign delivery. Configuration emphasized core Marketing Automation capabilities typical for the category, including the MailerLite email campaign builder, embedded signup forms and landing pages, audience segmentation, and basic automation workflows for welcome and promotional sequences. Setup was tailored to a team of roughly 10 employees with template configuration and streamlined automation rules to reduce daily operational overhead. Operational integration is confined to the customer facing website, where MailerLite forms and newsletter flows are embedded to capture visitors and maintain subscriber lists. The deployment supports marketing and customer engagement functions across the retailer's online presence, and there is no indication of additional named backend system integrations. Governance and operational ownership are aligned to the small business marketing function, with a single MailerLite account administrator responsible for templates, lists, and automation rules, and rollout executed incrementally by publishing forms and activating workflows on the site. The narrative positions MailerLite as 12Th-Frame MailerLite Marketing Automation for its online marketing operations.

IT Decision Makers and Key Stakeholders at 12Th-Frame

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by 12Th-Frame Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 12Th-Frame IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 12Th-Frame digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD 12Th-Frame Technographics
12Th-Frame is a Retail organization based in Philippines, with around 10 employees and annual revenues of $1.0 million.
12Th-Frame operates a diverse technology stack with applications such as MailerLite, covering areas like Marketing Automation.
12Th-Frame has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as MailerLite.
12Th-Frame recently adopted applications including MailerLite in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 12Th-Frame’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates 12Th-Frame’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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