12Th-Frame Technographics
12Th-Frame Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 12Th-Frame and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 12Th-Frame employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 12Th-Frame has purchased the following applications: MailerLite for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 12Th-Frame is running and its propensity to invest more and deepen its relationship with MailerLite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 12Th-Frame revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 12Th-Frame intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
12Th-Frame Tech Stack and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MailerLite | Legacy | MailerLite | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, 12Th-Frame implemented MailerLite as its Marketing Automation platform. The small retail business based in the Philippines deployed MailerLite on its website to centralize email capture, subscriber management, and campaign delivery.
Configuration emphasized core Marketing Automation capabilities typical for the category, including the MailerLite email campaign builder, embedded signup forms and landing pages, audience segmentation, and basic automation workflows for welcome and promotional sequences. Setup was tailored to a team of roughly 10 employees with template configuration and streamlined automation rules to reduce daily operational overhead.
Operational integration is confined to the customer facing website, where MailerLite forms and newsletter flows are embedded to capture visitors and maintain subscriber lists. The deployment supports marketing and customer engagement functions across the retailer's online presence, and there is no indication of additional named backend system integrations.
Governance and operational ownership are aligned to the small business marketing function, with a single MailerLite account administrator responsible for templates, lists, and automation rules, and rollout executed incrementally by publishing forms and activating workflows on the site. The narrative positions MailerLite as 12Th-Frame MailerLite Marketing Automation for its online marketing operations.
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IT Decision Makers and Key Stakeholders at 12Th-Frame
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Apps Being Evaluated by 12Th-Frame Executives
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