Nashville, 37219, TN,
United States
2Nd. Generation Capital Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 2Nd. Generation Capital and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 2Nd. Generation Capital employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 2Nd. Generation Capital has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2017, Microsoft 365 for Collaboration in 2018, Marigold Emma Email for Marketing Automation in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 2Nd. Generation Capital is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Marigold or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 2Nd. Generation Capital revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 2Nd. Generation Capital intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Marigold | Legacy | Marigold Emma Email | Marketing Automation | CRM | n/a | 2015 | 2015 |
In 2015, 2Nd. Generation Capital deployed Marigold Emma Email as its Marketing Automation platform to centralize website-driven email communications. The deployment is implemented as an embedded email marketing layer on the corporate website, capturing opt in via site forms and routing subscriber data into the Marigold Emma Email environment for campaign orchestration and send scheduling.
The implementation focuses on core Marketing Automation capabilities, including campaign creation and scheduling, responsive email templates, list segmentation and subscription management, and basic engagement tracking and reporting. Operational ownership aligns with the small professional services marketing function and client communications, with a compact governance model that centralizes administrative control, consent capture workflows, and list hygiene processes within a single administrative team. Marigold Emma Email is used to manage web capture to email workflows and to maintain subscriber lists and campaign assets for the firm’s client outreach.
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Tag Management | CRM |
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2020 | 2020 |
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