8 World 2018 Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 8 World 2018 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 8 World 2018 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 8 World 2018 has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2018, Zoom for Audio Video and Web Conferencing in 2022, mParticle CDP for Customer Data Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 8 World 2018 is running and its propensity to invest more and deepen its relationship with GumGum , Agora , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 8 World 2018 revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 8 World 2018 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2023 | 2023 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
|
|
|
|
|
Collaboration | Collaboration |
|
2011 | 2011 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| mParticle | Legacy | mParticle CDP | Customer Data Platform | CRM | n/a | 2023 | 2023 |
In 2023, 8 World implemented mParticle CDP to instrument its website and consolidate customer event data. 8 World is a retail company based in Indonesia with approximately 10 employees and a public site at https://www.worldstarhiphop.com/. The deployment centered on web event collection, positioning mParticle CDP as the Customer Data Platform for the company's digital touchpoints.
The implementation emphasized client-side event capture and identity stitching to build unified user profiles, leveraging mParticle CDP event ingestion and profile unification capabilities. Configuration included schema mapping and attribute standardization to normalize page events and transactional signals across the site. Real time audience construction and segmentation were provisioned to feed downstream analytics and marketing endpoints, with instrumentation scoped to minimize operational complexity for a small team.
Operational ownership was aligned to web and marketing functions, covering analytics, personalization, and ad operations driven by web-originated behavioral data. Governance focused on data schema management, consent signal propagation, and PII handling consistent with Customer Data Platform governance practices. The rollout used a phased approach to instrument core site flows first, then expand coverage, with mParticle CDP serving as the centralized customer profile store for the website data.
|
|
|
|
|
Customer Data Platform | CRM |
|
2023 | 2023 |
|
|
|
|
|
Customer Support | CRM |
|
2023 | 2023 |
|
|
|
|
|
Data Management Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Data Management Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Data Management Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Data Management Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Data Management Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2013 | 2013 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2013 | 2013 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2011 | 2011 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2023 | 2023 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2012 | 2012 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Analytics, Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2013 | 2013 |
|
|
|
|
|
Marketing Automation | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Automation | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Automation | CRM |
|
2023 | 2023 |
|
|
|
|
|
Tag Management | CRM |
|
2017 | 2017 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2018 | 2018 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2023 | 2023 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2023 | 2023 |
|
|
|
|
|
IT Service Management | ITSM |
|
2022 | 2022 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2023 | 2023 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2023 | 2023 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||