Graff
28-29 Albemarle Street,
London, W1S 4JA,
United Kingdom
London, W1S 4JA,
United Kingdom
44 20 7584-8571
Retail
Graff Technographics
Graff Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Graff and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 562 Graff employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Graff has purchased the following applications: SAP Business One for ERP Financial in 2020, SAP BusinessObjects for Analytics and BI in 2014, Adobe Connect for Audio Video and Web Conferencing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Graff is running and its propensity to invest more and deepen its relationship with SAP , Adobe Systems , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Graff revenues, which have grown to $461.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Graff intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Graff Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Graff implemented SAP Business One as its ERP Financial platform to consolidate core business management processes. The deployment centralized finance, stock control, sales, and purchasing under a single ERP Financial application, positioning SAP Business One as the system of record for transactional and control workflows.
The SAP Business One implementation captured standard ERP Financial functional modules including general ledger and accounts, inventory and stock control, sales order management, and purchasing workflows, with configuration focused on jewelry specific inventory visibility and control. Business management activities and operational controls were routed through SAP Business One, enabling standardized order to cash and procure to pay processing across the company.
Operationally the SAP Business One rollout covered finance, inventory management, sales, and procurement teams, enabling consistent processes across existing sites and supporting rapid expansion into new locations. Governance shifted toward a centralized ERP driven control model, with processes and approvals embedded in SAP Business One to reduce ad hoc handling and ensure transactional clarity.
|
|
|
|
|
Expense Management | ERP Financial Management |
|
2018 | 2019 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BusinessObjects | Analytics and BI | Analytics and BI | n/a | 2014 | 2014 |
In 2014 Graff implemented SAP BusinessObjects as part of a global SAP-BI project, deploying Analytics and BI capabilities across its network of stores and corporate offices. The deployment was led by the Global Head of IT and aligned with Graff's worldwide SAP project and POS system planning, reflecting centralized reporting needs for retail operations. SAP BusinessObjects was provisioned to support enterprise reporting, operational dashboards, and scheduled reporting workflows for store and corporate users.
Configuration emphasized data governance and security controls, with role based access policies and reporting structures that routed insights to business owners and stakeholders and to the Global Head of IT, who retained project planning and IT budget control. The rollout was coordinated with Graff's disaster recovery program and high value security technology advisory processes, enabling standardized BI workflows across regions and retail sites. Functional use cases focused on consolidated executive reporting, store level performance dashboards, and ad hoc analysis to support operations and security decision making.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Graff deployed Adobe Connect on its website to provide Audio Video and Web Conferencing capabilities for customer-facing and internal collaboration scenarios. The Adobe Connect implementation is positioned to support customer engagement, remote client consultations, and retail operations collaboration by surfacing live meeting and webinar access directly from public site pages.
Deployment focuses on embedding the Adobe Connect web conferencing layer into Graff's site front-end, enabling browser-based meeting rooms, webinar sessions, screen sharing, session recording, and persistent virtual rooms. Configuration emphasizes access control and session moderation, with scheduling and recording settings aligned to advisory and client interaction workflows, so Graff Adobe Connect Audio Video and Web Conferencing serves core business functions for client engagement and remote advisory services.
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2020 | 2020 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Global Trade Management | SCM |
|
2016 | 2016 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Advertising Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics, Data Management Platform | CRM |
|
2023 | 2023 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2000 | 2000 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Treasury Management | TRM |
|
2018 | 2018 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at Graff
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Graff Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Graff IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Graff digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Graff Technographics
Graff is a Retail organization based in United Kingdom,
with around 562 employees and annual revenues of $461.0 million.
Graff operates a diverse technology stack with applications such as
SAP Business One, SAP BusinessObjects and Adobe Connect,
covering areas like ERP Financial, Analytics and BI and Audio Video and Web Conferencing.
Graff has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Adobe Systems.
Graff recently adopted applications including
Teads Platform in 2023, Quantil CDN360 in 2021 and SAP Business One in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Graff’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Graff’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Graff technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.