Neukirch, 88099,
Germany
A & R Textilproduktion Technographics
A & R Textilproduktion Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by A & R Textilproduktion and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 A & R Textilproduktion employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that A & R Textilproduktion has purchased the following applications: Microsoft 365 for Collaboration in 2016, CleverReach for Marketing Automation in 2021, IONOS Cloud for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems A & R Textilproduktion is running and its propensity to invest more and deepen its relationship with Microsoft , CleverReach , IONOS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing A & R Textilproduktion revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for A & R Textilproduktion intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
A & R Textilproduktion Tech Stack and Enterprise Applications
A & R Textilproduktion Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, A & R Textilproduktion implemented Microsoft 365 to establish a Collaboration platform for core business functions. The Microsoft 365 deployment is referenced on the company website and is positioned as the primary environment for email, team communication and document collaboration across the organization. This implementation situates Microsoft 365 as the central Collaboration solution supporting internal productivity and communications.
Configuration was executed at the tenant level using Microsoft 365 components to provide cloud hosted email, document management and real time collaboration. Functional capabilities implemented include Exchange Online style mailboxes for corporate email, SharePoint based site collections and document libraries for production and sales documentation, OneDrive for individual file sync and Microsoft Teams for chat, meetings and team channels, together with Office client applications for day to day document creation and coauthoring. The setup emphasizes document centric workflows, shared libraries and team collaboration spaces to streamline authoring, versioning and approvals.
Operational coverage spans the Germany based production and office workforce, with governance applied at the tenant level through centralized identity and access controls, role based permissions on sites and libraries, and document retention and organization policies. Business functions impacted include production planning, office administration and sales, which rely on shared repositories and team channels for coordination. Governance activities focus on permission management, content organization and aligning collaboration patterns to operational processes.
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A & R Textilproduktion CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CleverReach | Legacy | CleverReach | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, A & R Textilproduktion deployed CleverReach as its Marketing Automation solution. The implementation is active on the company website where CleverReach captures visitor opt in and drives outbound email communications for customer engagement.
CleverReach is configured to provide email campaign management, contact list segmentation, embedded subscription forms, automation workflows and basic campaign analytics. The deployment emphasizes template-driven message creation and list hygiene to support ongoing newsletter and customer communication patterns typical of Marketing Automation platforms.
Integration is focused on website-level embedding of CleverReach forms and tracking scripts to collect subscriber data and event signals. Operational coverage centers on the company marketing function, which coordinates subscriber lifecycle actions and scheduled campaign execution through the CleverReach application.
Governance has been organized around marketing-led processes for template approval, list management and consent capture, with incremental rollout across site pages and mailing lists. The narrative reflects an application-centric implementation of CleverReach within A & R Textilproduktion, linking the Marketing Automation platform to web-based lead and subscriber management.
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A & R Textilproduktion IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IONOS | Legacy | IONOS Cloud | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, A & R Textilproduktion implemented IONOS Cloud to host its corporate website. The deployment uses IONOS Cloud under the Application Hosting and Computing Services category to provide public facing web hosting and compute capacity for the companys online presence.
Configuration centers on provisioning virtual web servers, attached block storage and DNS and SSL management to serve static and dynamic site content. The implementation aligns with typical Application Hosting and Computing Services capabilities, including resource scaling, snapshot based backups and basic network security controls to protect HTTP traffic and administrative access. IONOS Cloud is referenced as the primary hosting platform for the website environment.
Operational scope is limited to the customer facing website, impacting marketing and customer communications rather than core manufacturing execution systems. IT manages hosting configuration and uptime monitoring while marketing controls content updates and publication workflows. The relationship reads as A & R Textilproduktion IONOS Cloud Application Hosting and Computing Services supporting web presence and external customer engagement.
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IT Decision Makers and Key Stakeholders at A & R Textilproduktion
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Apps Being Evaluated by A & R Textilproduktion Executives
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