Coppell, 75019, TX,
United States
AAA Texas Technographics
AAA Texas Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AAA Texas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15000 AAA Texas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AAA Texas has purchased the following applications: UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper) for Time and Attendance in 2016, Adobe Experience Manager for Digital Asset Management in 2021, Tealium IQ Tag Management for Tag Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AAA Texas is running and its propensity to invest more and deepen its relationship with UKG , Adobe Systems , Tealium or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AAA Texas revenues, which have grown to $2.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AAA Texas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AAA Texas Tech Stack and Enterprise Applications
AAA Texas HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper) | Time and Attendance | HCM | n/a | 2016 | 2016 |
In 2016 AAA Texas implemented UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper) as its Time and Attendance application to centralize employee time capture for call center workforce logistics and payroll support. The deployment positioned UKG Workforce Central Timekeeper to serve call center operations and HR payroll functions across the company, aligning timekeeping with contact center staffing and workforce logistics processes.
The configuration emphasized core Time and Attendance capabilities in UKG Workforce Central Timekeeper, including real-time punch capture, timecard management, shift scheduling, exception handling, and payroll export rules. Business rules were configured for pay codes, overtime and exception workflows to reflect call center staffing patterns and adherence monitoring typical of workforce logistics operations.
Operational integration linked timekeeping records to Genesys CCPulse for real-time call interaction reporting, enabling alignment of contact center activity with time and attendance data, and retained Kronos Time terminology consistent with the product lineage. Governance assigned HR and operations ownership for time approvals and exception resolution, with phased operational rollouts and validation of payroll interfaces to ensure alignment between UKG Workforce Central Timekeeper, contact center reporting, and payroll processing.
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Workforce Management | HCM |
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2016 | 2016 |
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AAA Texas Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2021 | 2021 |
In 2021, AAA Texas deployed Adobe Experience Manager as its Digital Asset Management solution on the AAA Texas website. The deployment establishes Adobe Experience Manager as the central asset repository for web content and brand creative used across digital channels, supporting marketing and web operations for the insurer.
Adobe Experience Manager is used to manage asset ingestion, metadata taxonomy, automated rendition generation, search and editorial workflow capabilities associated with Digital Asset Management, enabling marketers and site authors to organize images, documents and campaign assets within the site content pipeline. Governance emphasizes role based permissions and standardized editorial approvals to control publishing to the website, and the implementation scope centers on public web delivery and marketing functions.
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AAA Texas CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tealium | Legacy | Tealium IQ Tag Management | Tag Management | CRM | n/a | 2021 | 2021 |
In 2021, AAA Texas implemented Tealium IQ Tag Management on its public website. Tealium IQ Tag Management is being used as the Tag Management layer to centralize client-side tag orchestration and standardized event collection for the site.
The deployment leverages Tealium IQ Tag Management capabilities such as a structured data layer, tag templates, rule-based load and firing conditions, and centralized configuration to reduce direct code changes on pages. Configuration work focused on mapping page and event-level data into a consistent data layer, creating reusable tag templates, and sequencing tag loads to align with page performance and privacy controls.
Operational integration is concentrated on the digital channel, with Tealium IQ Tag Management connecting the website to the broader analytics and marketing ecosystem through standardized tag payloads and event models. Implementation scope is website-wide, supporting marketing and analytics functions by normalizing event collection and enabling consistent visitor data capture across pages and campaigns.
Governance was organized around a centralized tag catalog, role-based access for configuration, and standard staging to production publish workflows to manage change control. The rollout emphasized repeatable deployment patterns, versioning of tag configurations, and operational ownership by the digital analytics and marketing teams to maintain tag hygiene and compliance.
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IT Decision Makers and Key Stakeholders at AAA Texas
| First Name | Last Name | Title | Function | Department | Phone | |
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Human Resources Manager | Manager | HR | |
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Human Resource Director | Director | HR | |
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Vice President, General Manager | VP | Operations | |
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Human Resources Consultant | Manager | HR | |
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Human Resources Representative | Manager | HR | |
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Apps Being Evaluated by AAA Texas Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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