Aaron's
400 Galleria Parkway SE Suite 300,
Atlanta, 30339, GA,
United States
Atlanta, 30339, GA,
United States
1 678-402-3000
Retail
Aaron's Technographics
Aaron's Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aaron's and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10060 Aaron's employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aaron's has purchased the following applications: SAP Concur Expense for Expense Management in 2005, Sterling Background Check for BackGround Screening in 2020, Accruent Lucernex for Lease Management in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aaron's is running and its propensity to invest more and deepen its relationship with SAP , Sterling Talent Solutions , STARLIMS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aaron's revenues, which have grown to $2.25 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aaron's intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aaron's Tech Stack and Enterprise Applications
Aaron's ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2005 | 2005 |
In 2005, Aaron's implemented SAP Concur Expense to standardize expense processing across its corporate and store operations, deploying the application as the core Expense Management platform. The deployment targeted centralized handling of employee expense reports and invoice processing, aligning the SAP Concur Expense application with finance and accounts payable workflows in the United States.
Configuration focused on standard expense report submission, electronic receipt capture, expense line itemization, policy enforcement, and automated approval workflows. SAP Concur Expense was configured to enforce company travel and expense policies, route approvals by role, and generate auditable expense records consistent with Expense Management functional expectations.
Integrations explicitly included Data-basics for data normalization and invoice processing connectivity to support accounts payable handoffs and batch invoice handling. Operational coverage spanned corporate finance, accounts payable, and store-level expense submitters, with data flows architected to move expense items and invoice records from SAP Concur Expense into downstream processing queues.
Governance emphasized centralized policy controls, role-based approval routing, and an auditable workflow for expense review and invoice validation. Operational process changes consolidated expense submission and invoice handling into the SAP Concur Expense driven workflow, providing a single system of record for expense and invoice transaction processing.
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Aaron's HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sterling Talent Solutions | Legacy | Sterling Background Check | BackGround Screening | HCM | n/a | 2020 | 2020 |
In 2020, Aaron's implemented Sterling Background Check from Sterling Talent Solutions as its enterprise BackGround Screening solution to standardize pre-employment screening and onboarding controls across HR operations. The deployment was positioned to centralize screening workflows and support compliance obligations tied to hiring, adjudication, and drug testing protocols.
The Sterling Background Check implementation covered core screening capabilities consistent with BackGround Screening platforms, including criminal and identity checks, structured adjudication workflows for items in needs review status, and managed drug screen processes for pre-employment, random, and post-accident testing. The configuration also established custodianship of pre-employment and I9 records and built reporting constructs used by staffing leadership to review applicant flow and Time To Fill metrics.
Operational integration aligned the screening service with Talent Acquisition and onboarding processes used by Field teams and the Store Support Center, and the program was operated in concert with HRIS platforms referenced by Aaron's staff such as Ceridian and Taleo. Sterling Background Check was used as the vendor-managed screening engine while HR Operations served as the liaison to Information Services and external vendors to resolve escalations, invoice issues, and candidate inquiries.
Governance features of the rollout included adherence to FCRA requirements, an adjudication grid to guide employment decisions, documented escalation paths for backgrounds in needs review, and ongoing updates to training and onboarding materials. The HR Operations Administration function owned vendor relationships, audit support for internal and external requests, and process controls for compliance with federal and state hiring regulations.
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BackGround Screening | HCM |
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2012 | 2012 |
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Benefits Administration | HCM |
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2019 | 2019 |
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Core HR | HCM |
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2015 | 2016 |
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HR Compliance | HCM |
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2022 | 2022 |
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Learning and Development | HCM |
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2015 | 2016 |
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Payroll | HCM |
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2020 | 2020 |
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Performance and Goal Management | HCM |
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2012 | 2017 |
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Recruiting | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2012 | 2017 |
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Workforce Management | HCM |
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2013 | 2013 |
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Aaron's ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Accruent | Legacy | Accruent Lucernex | Lease Management | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013 Aaron's deployed Accruent Lucernex for Lease Administration and Accounting. Aaron's implemented Accruent Lucernex to centralize lease records and enforce consistent accounting treatment for its retail property portfolio in the United States, targeting corporate real estate and finance functions. The company context for the implementation included a 10,060 employee base and approximately $2.25 billion in revenue, which shaped requirements for scale and cross-department coordination.
The implementation emphasized core Lease Administration and Accounting capabilities, with Accruent Lucernex configured to support lease abstraction, a centralized lease repository, contractual obligations tracking, rent and payment schedule management, and accounting event orchestration to feed financial close processes. Workflows were defined to manage lease lifecycle tasks, from intake and abstracting to periodic obligations and accounting recognition, aligned to standard lease accounting controls.
Operational scope included corporate real estate, finance, and store operations teams across Aaron's United States footprint, with access controls and role-based workflows to separate duties between abstraction, finance review, and executive oversight. The implementation drew on Aaron's prior experience with Lucernex, T360, and FRM/Microsoft Dynamics CRM to inform data harmonization and reporting patterns, using those experience signals to shape mappings between lease records and corporate financial reporting structures.
Governance centered on centralized lease administration under corporate real estate, standardized abstraction and approval processes, and formalized reconciliation points between the lease repository and accounting subledger. Project rollout prioritized staged onboarding of lease cohorts and the establishment of recurring operational procedures for lease amendments and renewals, creating a single source of record for ongoing lease lifecycle management.
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Legal Practice Management | ERP Services and Operations |
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2013 | 2013 |
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Manufacturing ERP | ERP Services and Operations |
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2010 | 2010 |
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Aaron's Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2013 | 2018 |
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Aaron's Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Aaron's Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Aaron's eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Aaron's CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Aaron's ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Aaron's Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2014 | 2014 |
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Aaron's TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2019 | 2019 |
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AML, Fraud and Compliance | TRM |
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2021 | 2021 |
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Aaron's PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Apps Development | PaaS |
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2022 | 2022 |
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Aaron's IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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SD-WAN | IaaS |
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2022 | 2022 |
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Aaron's CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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VPN | CyberSecurity |
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2022 | 2022 |
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VPN | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Aaron's
| First Name | Last Name | Title | Function | Department | Phone | |
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Director, HRIS & Payroll | Director | HR | |
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Director of HR | Director | HR | |
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Vice President of Talent Acquisition and Development | VP | HR | |
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Director of HR Solutions | Director | HR | |
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CIO & SVP | VP | IT | |
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Senior Director, Information Intelligence | Director | IT | |
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Director EDW & Intelligence | Director | IT | |
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Vice President, Corporate Controller | VP | Finance | |
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CFO and President of Strategic Operations | CXO | Finance | |
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Vice President, Internal Audit | VP | Risk | |
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VP /Divisional Controller | VP | Finance | |
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Director Of Internal Audit | Director | Finance | |
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Director of Accounting | Director | Finance | |
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Director of Financial Planning and Analysis | Director | Finance | |
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Sr Director, Compensation | Director | HR | |
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VP Compensation & Benefits | VP | HR | |
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Head Of Supply Chain | Director | Supply Chain | |
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Buyer/Supply Chain Manager | Manager | Procurement | |
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Chief Merchandising/Supply Chain/Transformation Officer | CXO | Supply Chain | |
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Manager, Workforce Management & Dialer Administration | Manager | HR | |
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Director - Human Resources Technology Solutions | Director | HR | |
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SVP Operations, Franchise, and Next Generation Stores | VP | Operations | |
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Director, Inside Sales and Customer Service | Director | Customer Service | |
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Director, Business Transformation - PMO | Director | Finance | |
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Director, Contact Center Operations (Customer Retention) | Director | Customer Service | |
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Director of marketing | Director | Marketing | |
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Sr Director, eCommerce Checkout and Operations | Director | Sales | |
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Marketing Director, Planning and Strategy | Director | Marketing | |
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Vice President, Omnichannel: Head of e-Commerce, Digital Marketing | VP | Marketing | |
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Director of CRM | Director | Finance | |
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Senior Director Marketing Technologies | Director | Marketing | |
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Director of Marketing | Director | Marketing | |
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Senior Director, Talent Acquisition, Onboarding, and Corporate HR | Director | HR | |
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Director, Payroll and Business Solutions | Director | Finance | |
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Director Of Benefits | Director | HR | |
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Chief People Officer | CXO | HR | |
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Human Resources Business Partner | Manager | HR | |
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Director Human Resources | Director | HR | |
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Human Resources Manager | Manager | HR | |
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Talent Acquisition Partner | Manager | HR | |
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EVP, General Counsel, Chief Compliance Officer & Chief Corporate Affairs Officer | CXO | Finance | |
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Senior Director, Operational Compliance | Director | Legal | |
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Deputy General Counsel & Vice President of Compliance | VP | Finance | |
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Division Lead Counsel | Manager | Finance | |
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Chief People Officer | CXO | HR | |
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Senior Director, Legal | Director | Legal | |
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Senior People (HR) Manager & Business Partner | Manager | HR | |
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Vice President, Head of Enterprise Risk Management & Insurance | VP | Risk | |
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Apps Being Evaluated by Aaron's Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aaron's IT executives and key decision makers. This section highlights Aaron's's latest recorded technology evaluations, including Zeta Marketing Platform for Marketing Automation on 2025-01-29. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aaron's digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-01-29 | Aaron's | Evaluated | Zeta Global | Zeta Marketing Platform | Marketing Automation | CRM |
FAQ - APPS RUN THE WORLD Aaron's Technographics
Aaron's is a Retail organization based in United States,
with around 10060 employees and annual revenues of $2.25 billion.
Aaron's operates a diverse technology stack with applications such as
SAP Concur Expense, Sterling Background Check and Accruent Lucernex,
covering areas like Expense Management, BackGround Screening and Lease Management.
Aaron's has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Sterling Talent Solutions and Accruent.
Aaron's recently adopted applications including
Empyrean Compliance Services in 2022, ServiceNow ITSM in 2022 and ServiceNow App Engine in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aaron's’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aaron's’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aaron's technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.