Aaron's
400 Galleria Parkway SE Suite 300,
Atlanta, 30339, GA,
United States
Atlanta, 30339, GA,
United States
1 678-402-3000
Retail
Aaron's Technographics
Aaron's Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aaron's and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10060 Aaron's employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aaron's has purchased the following applications: TransUnion TruValidate (ex Iovation) for AML, Fraud and Compliance in 2019, Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) for Analytics and BI in 2013, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aaron's is running and its propensity to invest more and deepen its relationship with TransUnion , Ping Identity , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aaron's revenues, which have grown to $2.25 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aaron's intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aaron's Data, Technology Stack, and Enterprise Applications
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| TransUnion | Legacy | TransUnion TruValidate (ex Iovation) | AML, Fraud and Compliance | TRM | n/a | 2019 | 2019 | In 2019, Aaron's deployed TransUnion TruValidate (ex Iovation) on their website. The implementation is classified under AML, Fraud and Compliance and was targeted at protecting the retailer's digital storefront against online fraud and automated abuse. TransUnion TruValidate (ex Iovation) was applied to customer facing pages to instrument session level risk signals during ecommerce interactions. The implementation emphasized device intelligence and behavioral analytics capabilities, using client side device fingerprinting and browser session telemetry to inform server side risk scoring and automated bot detection. Configuration focused on embedding TruValidate scripts into web templates and exposing risk verdicts to site logic, consistent with standard AML, Fraud and Compliance workflows. Functional modules included session fingerprinting, behavioral profiling, risk scoring, and automated risk verdicting. Operational coverage was limited to the public website and its checkout and account creation flows, where TruValidate signals were used to flag high risk sessions and surface cases for fraud review. The system fed session risk indicators into ecommerce fraud review operations and supported automated routing of suspicious activity to manual review workflows. Governance centered on tuning risk thresholds and managing signal quality through ongoing rules management by web security and fraud teams. Aaron's implementation positions TransUnion TruValidate (ex Iovation) as a front line digital fraud control within the retailer's online channel, integrating session intelligence and automated decisioning into checkout and authentication flows. Ongoing operational practices emphasized monitoring and iterative adjustment of detection rules to maintain effectiveness within the AML, Fraud and Compliance scope. | |
|
|
|
|
AML, Fraud and Compliance | TRM |
|
2021 | 2021 |
|
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) | Analytics and BI | Analytics and BI | n/a | 2013 | 2018 | In 2013, Aaron's implemented Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) to centralize reporting and analytics across its retail IT estate, using the Analytics and BI application stack. The deployment covered Production, QA and Development environments with SQL Server 2005, 2008, 2008R2, 2012, 2014 and 2016 instances installed and configured to support reporting, analysis and ETL workloads. The implementation included installation and configuration of SQL Server Reporting Services and Integration Services, and the creation of SSIS packages to drive data transformation and bulk load operations. Teams configured BULK INSERT ETL operations, implemented table compression in multiple production databases to improve performance, and set up table partitioning and partition switching to manage large fact tables and maintenance windows. Operational architecture incorporated high availability using SQL Server Replication across database servers, with monitoring for resource utilization to identify and avoid bottlenecks. Database administration practices were established for fine tuning, troubleshooting, user administration, memory management, running DBCC routines including index rebuilds, and tuning stored procedures to stabilize transaction and reporting performance. Governance and workflow changes focused on codified maintenance and deployment routines across Development, QA and Production, including scheduled ETL execution, partition management and ongoing monitoring. The team produced and maintained various SSRS reports to support business reporting needs, while performing data migration activities from SQL Server 2005 and 2008 into SQL Server 2012 as part of the environment upgrades. |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 | ||
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
|
Content Delivery Network | IaaS |
|
2012 | 2012 |
|
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
|
SD-WAN | IaaS |
|
2022 | 2022 |
|
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2020 | 2020 |
|
|
|
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
|
|
|
|
|
|
IT Service Management | ITSM |
|
2022 | 2022 |
|
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2022 | 2022 |
|
|
|
|
|
|
Apps Development | PaaS |
|
2022 | 2022 |
|
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
BackGround Screening | HCM |
|
2020 | 2020 |
|
|
|
|
|
|
BackGround Screening | HCM |
|
2012 | 2012 |
|
|
|
|
|
|
Benefits Administration | HCM |
|
2019 | 2019 |
|
|
|
|
|
|
Core HR | HCM |
|
2015 | 2016 |
|
|
|
|
|
|
HR Compliance | HCM |
|
2022 | 2022 |
|
|
|
|
|
|
Learning and Development | HCM |
|
2015 | 2016 |
|
|
|
|
|
|
Payroll | HCM |
|
2020 | 2020 |
|
|
|
|
|
|
Performance and Goal Management | HCM |
|
2012 | 2017 |
|
|
|
|
|
|
Recruiting | HCM |
|
2019 | 2019 |
|
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2017 | 2017 |
|
|
|
|
|
|
Workforce Management | HCM |
|
2012 | 2017 |
|
|
|
|
|
|
Workforce Management | HCM |
|
2013 | 2013 |
|
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Management | Content Management |
|
2021 | 2021 |
|
|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Analytics | CRM |
|
2018 | 2018 |
|
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
|
Data Management Platform | CRM |
|
2013 | 2013 |
|
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2013 | 2013 |
|
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2012 | 2012 |
|
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
|
Marketing Analytics | CRM |
|
2017 | 2017 |
|
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
|
Marketing Automation | CRM |
|
2014 | 2014 |
|
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2018 | 2018 |
|
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2018 | 2018 |
|
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2019 | 2019 |
|
|
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
Expense Management | ERP Financial Management |
|
2005 | 2005 |
|
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2022 | 2022 |
|
|
|
|
|
|
VPN | CyberSecurity |
|
2022 | 2022 |
|
|
|
|
|
|
VPN | CyberSecurity |
|
2022 | 2022 |
|
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
Lease Management | ERP Services and Operations |
|
2013 | 2013 |
|
|
|
|
|
|
Legal Practice Management | ERP Services and Operations |
|
2013 | 2013 |
|
|
|
|
|
|
Manufacturing ERP | ERP Services and Operations |
|
2010 | 2010 |
|
|
Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
Procurement | Procurement |
|
2014 | 2014 |
|
|
IT Decision Makers and Key Stakeholders at Aaron's
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Aaron's Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Aaron's Technographics
Aaron's is a Retail organization based in United States,
with around 10060 employees and annual revenues of $2.25 billion.
Aaron's operates a diverse technology stack with applications such as
TransUnion TruValidate (ex Iovation), Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) and Microsoft Azure Cloud Services,
covering areas like AML, Fraud and Compliance, Analytics and BI and Application Hosting and Computing Services.
Aaron's has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as TransUnion and Microsoft.
Aaron's recently adopted applications including
Palo Alto Prisma SD-WAN in 2022, ServiceNow ITSM in 2022 and ServiceNow App Engine in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aaron's’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aaron's’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aaron's technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.