Abirose
Club Way, Cygnet Park,
Peterborough, PE7 8JA,
United Kingdom
Peterborough, PE7 8JA,
United Kingdom
44 14 1885-1431
Construction and Real Estate
Abirose Technographics
Abirose Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Abirose and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 998 Abirose employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abirose has purchased the following applications: Microsoft 365 for Collaboration in 2016, Sailthru for Marketing Automation in 2014, Rackspace Cloud for Application Hosting and Computing Services in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abirose is running and its propensity to invest more and deepen its relationship with Microsoft , Sailthru , Rackspace Technology or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abirose revenues, which have grown to $12.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abirose intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Abirose Tech Stack and Enterprise Applications
Abirose Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Abirose implemented Microsoft 365. Microsoft 365 is deployed as a Collaboration platform and is explicitly noted as being used on the company website, aligning the application with web-facing content and internal collaboration needs for its construction and real estate operations.
The Microsoft 365 deployment emphasizes core collaboration capabilities such as cloud email and calendaring, real-time chat and meetings, and document collaboration and libraries, supporting content creation and versioned document workflows. Microsoft 365 is described as the primary Collaboration application, which suggests configuration for shared document stores and team collaboration spaces to support project and operational coordination.
The implementation is surfaced on the corporate website, indicating integration points between the Microsoft 365 tenant and web operations for content workflows and employee collaboration. Operational coverage therefore spans web content teams and internal users who rely on the Collaboration platform to coordinate across project, operations, and marketing functions.
Governance for the Microsoft 365 instance is framed around centralized tenant administration, identity and access control, and content management workflows to manage site content and internal collaboration. The narrative focuses on platform and functional scope rather than specific rollout metrics or partner engagements.
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Abirose CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sailthru | Legacy | Sailthru | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014 Abirose implemented Sailthru as a Marketing Automation solution on its website. The deployment established a web-centric engagement layer to support on-site personalization and automated campaign orchestration tied to visitor behavior.
The implementation used standard Marketing Automation capabilities, including user segmentation, behaviorally triggered messaging, email personalization, content templating, and campaign scheduling consistent with Sailthru functionality. Configuration focused on rule-based audience definitions and template-driven message variants to enable targeted outreach from web interactions.
Operationally the Sailthru deployment was integrated directly into the company website to capture real time browsing and engagement signals for use in lifecycle campaigns. Data captured from site activity was surfaced into Sailthru workflows to drive personalized messaging and on-site content decisions, aligning digital engagement with marketing execution.
Governance and operational ownership rested with the marketing and digital channels teams, who managed segmentation rules, content templates, and campaign cadence. Rollout and ongoing management emphasized iterating on audience definitions and message templates to maintain relevance for customer engagement using Sailthru as the Marketing Automation platform.
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Abirose IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 |
In 2012, Abirose deployed Rackspace Cloud to host its public website and associated web applications. The deployment uses Rackspace Cloud within an Application Hosting and Computing Services footprint to support e-commerce functionality, marketing content delivery, and web operations for the company.
The implementation centers on cloud compute instances, virtualized web servers, and object storage, aligning with standard Application Hosting and Computing Services capabilities for site hosting and content delivery. Configuration includes load distribution and session management to support availability and scaling of the public site, and Rackspace Cloud is the primary application hosting layer referenced on the company website.
Operational scope is focused on the public-facing site, with responsibility concentrated in IT and web operations teams for configuration management, access control, and incident handling. Governance emphasizes web hosting lifecycle processes, release management for site updates, and monitoring of hosting resources, with Rackspace Cloud providing the hosted infrastructure layer for these activities.
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Abirose CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Abirose
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Abirose Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Abirose IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Abirose digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Abirose Technographics
Abirose is a Construction and Real Estate organization based in United Kingdom,
with around 998 employees and annual revenues of $12.7 million.
Abirose operates a diverse technology stack with applications such as
Microsoft 365, Sailthru and Rackspace Cloud,
covering areas like Collaboration, Marketing Automation and Application Hosting and Computing Services.
Abirose has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Sailthru and Rackspace Technology.
Abirose recently adopted applications including
Fastly in 2021, Amazon Elastic Load Balancing (ELB) in 2020 and Mimecast Email Security in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Abirose’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Abirose’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Abirose technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.