AI Buyer Insights:

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● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

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● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

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● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

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● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

Action Lending
Location
1940 W Orangewood Ave Ste 104,
Orange, CA, 92868-5040,
United States
Website
https://www.actionlending.com/
Phone
1 714-935-0775
Artw industry
Banking and Financial Services
Employee
Revenue

Action Lending Technographics

Action Lending Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Action Lending and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Action Lending employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Action Lending has purchased the following applications: Pipeline ROI for Marketing Automation in 2016, Choopa for Application Hosting and Computing Services in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Action Lending is running and its propensity to invest more and deepen its relationship with Pipeline ROI , Choopa or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Action Lending revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Action Lending intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Action Lending Tech Stack and Enterprise Applications

Action Lending CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Pipeline ROI Legacy Pipeline ROI Marketing Automation CRM n/a 2016 2016
In 2016, Action Lending implemented Pipeline ROI as their Marketing Automation solution on their website. The implementation was web‑centric, embedding Pipeline ROI scripts and lead capture elements directly into public pages to support inbound lead collection and onsite behavior monitoring. Configuration focused on core Marketing Automation capabilities, including web lead capture forms, automated email nurture sequences, and visitor activity tracking tied to contact records. Pipeline ROI was used to instrument forms and campaign workflows that align with standard marketing automation functional flows, providing centralized campaign configuration and sequence management within the application. Operational scope concentrated on marketing and sales functions for the US-based company of roughly 10 employees, with the website serving as the primary intake channel. Governance emphasized process workflows for lead qualification and handoff to sales, with campaign management and on‑site configuration handled by internal staff responsible for lead routing and follow up.
Action Lending IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Choopa Legacy Choopa Application Hosting and Computing Services IaaS n/a 2023 2023

IT Decision Makers and Key Stakeholders at Action Lending

First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by Action Lending Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Action Lending IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Action Lending digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Action Lending Technographics
Action Lending is a Banking and Financial Services organization based in United States, with around 10 employees and annual revenues of $1.0 million.
Action Lending operates a diverse technology stack with applications such as Pipeline ROI and Choopa, covering areas like Marketing Automation and Application Hosting and Computing Services.
Action Lending has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Pipeline ROI and Choopa.
Action Lending recently adopted applications including Choopa in 2023 and Pipeline ROI in 2016, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Action Lending’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Action Lending’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Action Lending technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.