Action Nederland Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Action Nederland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 65000 Action Nederland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Action Nederland has purchased the following applications: TCS Optumera Software for Retail Management in 2022, Adobe Connect for Audio Video and Web Conferencing in 2017, Algolia Search for Application, Web and Enterprise Search in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Action Nederland is running and its propensity to invest more and deepen its relationship with Tata Consultancy Services , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Action Nederland revenues, which have grown to $23.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Action Nederland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tata Consultancy Services | Legacy | TCS Optumera Software | Retail Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022 Action Nederland partnered with Tata Consultancy Services to deploy TCS Optumera Software. The implementation targeted intelligent, dynamic pricing within the Retail Management category for Action's European multi-country operations, with explicit goals to automate price changes, run what-if simulations and maintain price parity across markets.
TCS Optumera Software was configured primarily for pricing optimization, covering price setting, promotions and markdown management. The deployment leveraged the solution's what-if simulation capabilities to enable scenario planning for assortment and promotional outcomes, and it embedded automated workflows to operationalize price changes across Action's store network.
Operational scope centered on Action's multi-country merchandising operations and pricing teams across European stores, supporting centralized decisioning while preserving market-specific pricing rules. The work addressed merchandising and pricing functions, enabling merchandising planners and pricing analysts to execute scalable pricing policies aligned to rapid international expansion.
Governance and process changes accompanied the technical rollout, with pricing workflows restructured to accelerate decision cycles and enforce price parity across markets. The engagement with Tata Consultancy Services implemented TCS Optumera Software as the strategic pricing engine for Action Nederland, enabling faster, scalable pricing decisions to support the retailer's expansion.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2021 | 2021 |
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Web Content Management | Content Management |
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2019 | 2019 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Demand Forecasting and Planning | SCM |
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2017 | 2017 |
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Demand Forecasting and Planning | SCM |
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2023 | 2023 |
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Order Management | SCM |
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2022 | 2022 |
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Transportation Management | SCM |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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