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United States
Acuative Technographics
Acuative Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Acuative and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Acuative employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Acuative has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2021, Zoominfo Platform for Account Based Marketing in 2021, Fastly for Content Delivery Network in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Acuative is running and its propensity to invest more and deepen its relationship with Cisco Systems , Zoominfo , Fastly or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Acuative revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Acuative intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Acuative Tech Stack and Enterprise Applications
Acuative Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Acuative implemented Cisco Webex Meetings. Acuative uses Cisco Webex Meetings on its public website to provide on-demand and scheduled web conferencing for client engagement and internal collaboration, leveraging the Cisco Webex Meetings application to centralize virtual session hosting.
The deployment exposes meeting join flows and host controls directly on www.acuative.com, using native audio, video, screen sharing, recording, and moderation capabilities common to Audio Video and Web Conferencing solutions. Functionally the implementation supports meeting orchestration and session capture for client interactions and internal collaboration, and it is positioned to support service delivery and sales engagement workflows.
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Acuative CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Acuative implemented Zoominfo Platform to augment its Account Based Marketing capabilities. The Zoominfo Platform deployment is focused on instrumentation of Acuative's public website to capture account and contact signals and to feed commercial engagement workflows for sales and marketing.
Configuration leverages core Account Based Marketing capabilities such as company and contact enrichment, audience segmentation, intent signal consumption, and targeted prospecting to support account prioritization and web based lead capture. Zoominfo Platform was used to standardize contact data and to enable segmentation and orchestration of account lists, aligning with standard ABM functional workflows.
Operational coverage centers on commercial teams within the professional services organization, with marketing operations governing segmentation rules, data hygiene, and campaign lists. The implementation follows a web centric architecture that embeds Zoominfo Platform data capture components into site pages to enrich inbound interactions and to inform downstream engagement workflows.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Acuative IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fastly | Legacy | Fastly | Content Delivery Network | IaaS | n/a | 2021 | 2021 |
In 2021, Acuative implemented Fastly as its Content Delivery Network for its public website. Fastly was deployed at the edge to provide standard CDN capabilities including edge caching, TLS termination, request routing, and cache control in front of Acuative's web origin, with configuration focused on HTTP acceleration and cache purging workflows.
Operational coverage is the customer-facing website and associated web content delivery function, with web operations responsible for VCL configuration, caching rules, and purge processes that govern content freshness. Acuative implemented Fastly as a Content Delivery Network to support its web content delivery business function.
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IT Decision Makers and Key Stakeholders at Acuative
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Apps Being Evaluated by Acuative Executives
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