Adidas

Adi-Dassler-Strasse 1,
Herzogenaurach, 91074,
Germany

https://www.adidas-group.com/

49 91 32 84 0

Retail

Adidas Technographics

Adidas Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Adidas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 51777 Adidas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Adidas has purchased the following applications: SAP ERP ECC 6.0 - Production Planning (PP) for Advanced Planning and Scheduling in 2012, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016, Akamai mPulse for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Adidas is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Rackspace Technology or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Adidas revenues, which have grown to $24.64 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adidas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Adidas Data, Technology Stack, and Enterprise Applications

SCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
SAP	Legacy	SAP ERP ECC 6.0 - Production Planning (PP)	Advanced Planning and Scheduling	SCM	n/a	2012	2013
Subscribe	Subscribe	Subscribe	Real-Time Transportation Visibility	SCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Supply Chain Management	SCM	Subscribe	2012	2013

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Microsoft	Legacy	Microsoft Azure Cloud Services	Application Hosting and Computing Services	IaaS	n/a	2016	2016
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Cloud Storage	IaaS	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Database Management, Open-Source Database	IaaS	Subscribe	2023	2023

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Akamai	Legacy	Akamai mPulse	Application Performance Management	ITSM	n/a	2016	2016
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Incident Management	ITSM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2017	2018
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2021	2021

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2020	2020

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Survey and Questionnaire	Collaboration	Subscribe	2015	2015

Blockchain

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Blockchain Platform	Blockchain	Subscribe	2019	2019

AI-Powered Application

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2016	2016

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Compensation Management	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Compensation Management	HCM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2015	2017
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Workforce Analytics	HCM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Workforce Management	HCM	Subscribe	2009	2010

Content Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Content Management	Content Management	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Content Management	Content Management	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Digital Signing	Content Management	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Digital Signing	Content Management	Subscribe	2021	2021

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	CRM	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Customer Analytics	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Marketing Analytics, Data Management Platform	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Partner Relationship Management	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Partner Relationship Management	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2023	2023

eCommerce

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Product Information Management	eCommerce	Subscribe	2019	2019

EPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2018	2018

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2012	2013
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2020	2021
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Financial Consolidation and Close	ERP Financial Management	Subscribe	2018	2019
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2023	2023

ERP Services and Operations

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Facility Management	ERP Services and Operations	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Point Of Sale	ERP Services and Operations	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Retail Management	ERP Services and Operations	Subscribe	2011	2011

Procurement

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2011	2012
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2017	2017

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Risk Management	TRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2015	2016

CyberSecurity

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	CyberSecurity	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Threat Modeling	CyberSecurity	Subscribe	2020	2020

IT Decision Makers and Key Stakeholders at Adidas

First Name	Last Name	Title	Function	Department	Email	Phone
Subscribe	Subscribe	Vice President Global Procurement	VP	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Vice President Digital IT	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director, Finance - Business Unit Group Training	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director Finance Planning and Reporting	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Vice President Group Accounting	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Vice President IT adidas Group Europe	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director - Global IT	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Specialist Travel Mgmt Reporting & Projects	Non Manager	Operations	Subscribe	Subscribe
Subscribe	Subscribe	Director Global Travel Management	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director Finance - Strategy & Projects - Product Operations	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Vice President Group Procurement	VP	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Manager Travel Management	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	SVP Finance / CFO	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Sr Director Human Resources	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Human Resources Director	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director Human Resources	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director IT	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President Global Human Resources	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Assistant Service Manager of SAP AFS MM / SD	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director ERP adirace and SAP Licenses	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Business Solution Manager - ERP/SAP	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director Business Solutions/ Senior Business Consultant - SAP AFS SD	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Operations Manager - SAP Retail / CAR	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Service Manager SAP	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Project Manager IT SAP	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Manager Business Solutions , Engineering SAP & Corporate	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Manager - Global SAP Ariba Procurement Excellence	Manager	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Senior Manager SAP SRM Process Harmonization	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	(Senior) Business Solution Manager; Functional lead for Western Europe SAP SCM/AFS MM Support	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	SVP of HR Europe	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Chief Financial Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President, Global Talent and Head of HR for Global Brand	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Executive Board Member and responsible for Global Human Resources	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director Global Payroll	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director Global Operational Workforce Management	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	SVP HR Rewards	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director HR Rewards	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, HR - Finance & GBS	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Manager Tax EMEA	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, HR - Finance & GBS	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Group CISO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Global Director Information Security	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director - Global Information Security Governance, Risk and Compliance	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Manager Information Security Governance	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director People Insights & Analytics	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director People Insights & Analytics	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR \| Senior Manager HR Solutions - Global \| HR Systems & Data & Process	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	VP HR Europe	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Manager Global Operational Workforce Management	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director HR	Director	HR	Subscribe	Subscribe

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Apps Being Evaluated by Adidas Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

Adidas Technographics

SCM

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

IaaS

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

ITSM

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

PaaS

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

Collaboration

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

Blockchain

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

AI-Powered Application

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

HCM

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

Content Management

Vendor

Old Product

New Product

Category

Market

VAR/SI